DATA AXLE
B2B and B2C data intelligence and marketing solutions for insurance, financial services, and enterprise markets.
Overview
Data Axle (formerly Infogroup, rebranded in 2020) is a leading provider of business and consumer data intelligence, identity resolution, and omnichannel marketing solutions. Founded in 1972, the company maintains verified profiles on more than 90 million U.S. and international businesses with 400-plus attributes, and hundreds of millions of consumers with 300-plus attributes, making it one of the most comprehensive commercial data providers in North America.
The company serves more than 40,000 business and nonprofit clients across insurance, financial services, retail, technology, and the nonprofit sector. Its data powers customer acquisition, retention, and business intelligence workflows for carriers, brokers, MGAs, and financial institutions. The company operates from its Dallas headquarters with a major presence in Pune, India.
Data Axle is backed by CCMP Capital Advisors, which acquired the company (then operating as Infogroup) in 2010. It completed a conventional debt financing round in January 2023 with Court Square and other institutional investors to fund continued growth and platform development.
Products & Services
Business Data Solutions
Verified profiles on 90-plus million U.S. and international businesses with more than 400 attributes including revenue, employee count, SIC codes, contact information, and enhanced business intelligence. Used for commercial underwriting data enrichment, prospecting, and market segmentation.
Key Features
- 400-plus business attributes per record
- Real-time data delivery via REST APIs
- SIC/NAICS industry classification and firmographic segmentation
- Coverage of U.S. and international markets
Target Users: Carriers, MGAs, commercial underwriters, enterprise marketers
Consumer Data Solutions
Comprehensive consumer profiles supporting policyholder acquisition, retention, and customer intelligence with 300-plus attributes across demographic, financial, and behavioral data sets.
Key Features
- 300-plus consumer attributes per record
- Life event and propensity modeling data
- Supports direct mail, digital, and omnichannel targeting
- Identity resolution across devices and channels
Target Users: Personal lines carriers, life and health insurers, brokers
Audience360
Zero-through-third-party data and identity management platform for targeted insurance marketing. Combines Data Axle proprietary data with AI-powered identity resolution and data enrichment to support precise audience targeting across digital and traditional channels.
Key Features
- AI-powered identity resolution
- Multi-source data fusion (zero, first, second, third-party)
- Audience activation across digital ad platforms
- Real-time enrichment and segmentation
Target Users: Carriers and insurers running direct-to-consumer and B2B marketing campaigns
SignalFuse
AI-powered real-time intelligence platform that delivers actionable business insights for customer acquisition and retention, including intent signals and predictive scoring for insurance sales teams.
Key Features
- Real-time business intent signals
- AI-driven customer acquisition and retention scoring
- Integration with CRM and marketing automation platforms
- Predictive analytics for pipeline prioritization
Target Users: Insurance sales teams, commercial underwriters, marketing operations
Marketing Solutions
Omnichannel campaign execution including direct mail, digital advertising, email acquisition, content syndication, and email deliverability management via the Inboxable platform. Enables insurance marketers to reach prospects and policyholders across channels.
Key Features
- Direct mail production and fulfillment
- Programmatic digital advertising
- Email acquisition and Inboxable deliverability management
- Content syndication campaigns
Target Users: Insurance carriers, brokers, agencies running acquisition campaigns
Data Integrations and APIs
Developer Hub providing 100-plus pre-built integrations with major insurance core systems and CRM platforms. Enables real-time data delivery and enrichment within existing workflows without manual data loads.
Key Features
- 100-plus pre-built connectors
- REST API with real-time data delivery
- Native Snowflake App on Snowflake AI Data Cloud
- Guidewire and Duck Creek integrations for insurance workloads
Target Users: Insurance IT teams, data engineers, platform integrators
Salesgenie
Lead management and prospecting platform for small and mid-size businesses. Provides self-service access to Data Axle business and consumer data for insurance agencies and SMB sales teams.
Target Users: Insurance agencies, independent agents, SMB sales teams
At a Glance
- Founded
- 1972
- Headquarters
- Dallas, Texas, USA
- Employees
- 1000+
- Funding
- PE-Backed
Category & Focus
- Category
- Data & Analytics
- Subcategories
- Data Enrichment Identity Resolution Audience Segmentation Marketing Intelligence Business Intelligence
- Insurance Verticals
- P&C Personal P&C Commercial Life & Annuity Health Group Benefits Specialty/E&S
- Target Customers
- Carriers, Brokers, MGAs/MGUs, Agents/Agencies
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Last updated: 2026-04-10