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DEALERPOLICY

Insurance at your fingertips -- the embedded insurance marketplace for automotive dealerships.

Distribution & Sales Growth Series C+
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Overview

Polly (formerly DealerPolicy) is the leading embedded insurance marketplace for automotive dealerships in the United States. Founded in 2017 by car dealership owner Travis Fitzgerald and insurance agency executive Jeffrey Mongeon, the company enables car buyers to compare and purchase auto, home, and life insurance at the point of sale inside the dealership, eliminating the need for a separate insurance shopping trip.

The company rebranded from DealerPolicy to Polly in February 2022 to better engage consumer audiences, while maintaining its core focus on the automotive retail market. Polly operates as a licensed insurance agency (Polly Insurance Agency, LLC) across all U.S. states except Alaska.

As of 2026, Polly serves 1,700-plus automotive dealerships nationwide, has generated over 5 million quotes for car buyers, and has insured more than USD 11 billion in cars and homes. At the 2026 NADA Show, the company unveiled an AI-powered insurance platform and reported its strongest NADA attendance and dealer sign-ups to date. Dealerships using Polly report an average 20% increase in F&I gross margins.

Products & Services

Embedded Auto Insurance Marketplace

Real-time multi-carrier quote comparison integrated directly into the dealership sales workflow. Car buyers can compare rates from 40-plus insurance carriers -- including Progressive, Safeco, Nationwide, Travelers, and National General -- at the point of purchase.

Key Features

  • Real-time quotes from 40-plus carriers without leaving the dealership
  • Average consumer savings of USD 90/month (USD 1,080/year)
  • Increases dealership F&I gross margins by an average of 20%
  • USD 5,442 increased buying power for customers over 72-month loan term
  • Licensed in all U.S. states except Alaska

Target Users: Automotive dealerships, car buyers

Home and Life Insurance Bundling

Ability to bundle auto and home or life insurance at the point of vehicle sale, enabling consumers to consolidate coverage during the car-buying process.

Key Features

  • 10% average additional savings through auto and home bundling
  • Life insurance options alongside vehicle purchase
  • Streamlined single-session coverage acquisition

Target Users: Car buyers seeking comprehensive coverage

Business Insurance Solutions

Commercial coverage products for dealerships and small businesses, offered through Pollys licensed agency network.

Target Users: Dealership operators, small business owners

AI-Powered Insurance Platform (2026)

Announced at the 2026 NADA Show, an AI-powered platform extending Pollys capabilities across the full vehicle ownership lifecycle.

Key Features

  • AI-powered workflows for insurance agents
  • Proof of Insurance fraud prevention program
  • Coverage gap analysis and overpayment identification
  • End-to-end regulatory compliance management
  • Post-sale marketing capabilities for dealerships
  • Integration across car buying lifecycle (online shopping through post-sale ownership)

Target Users: Dealerships, insurance agents

Independent Agent Program

Program enabling independent insurance agents to access and distribute through the Polly marketplace platform, extending reach beyond the dealership channel.

Target Users: Independent insurance agents

At a Glance

Founded
2017
Headquarters
Williston, Vermont, USA
Employees
201-500
Funding
Series C+

Category & Focus

Category
Distribution & Sales
Subcategories
Embedded Insurance Insurance Marketplace Point-of-Sale Insurance
Insurance Verticals
P&C Personal
Target Customers
Agents/Agencies, Consumers

Customers

  • Top 150 U.S. dealership groups (multiple, unnamed)
  • 1,700-plus automotive dealership partners nationwide

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Last updated: 2026-05-12