Earnix

Dynamic AI decisioning platform for pricing, underwriting, rating, and product personalization in insurance and banking

AI & Automation Established $97.5M (Unicorn - $1B valuation)

Overview

Earnix is the leading provider of AI-driven pricing and decisioning solutions for insurance and banking. Founded in 2001 by Sammy Krikler and Yoni Cheifetz, the Israel-based company delivers a fully integrated platform that powers smarter, faster, and more transparent decisions across pricing, rating, underwriting, and product personalization.

The company's Integrated Pricing and Customer Analytics software empowers financial services companies to predict customer risk and demand and their impact on business performance. Earnix combines predictive modeling and optimization with real-time connectivity to core operational systems.

In 2021, Earnix achieved unicorn status with a $1B valuation following a $75M Series D round. The company employs approximately 300 people across offices in Israel, the USA, the UK, and Germany. In 2025, Earnix acquired Zelros, a pioneer in Generative AI for insurers and banks.

Products & Services

Earnix Price-It

Comprehensive pricing and rating solution for insurance and banking.

Key Features

Dynamic pricing optimization
Rate-making and analysis
Competitive pricing intelligence
Filing Accelerator (launched April 2025)

Target Users: Pricing Actuaries, Product Managers, Pricing Analysts

Earnix Underwrite-It

AI-powered underwriting decision support.

Key Features

Automated underwriting rules
Risk assessment
Decision optimization

Target Users: Underwriters, Risk Managers

Earnix Personalize-It

Customer-centric product personalization.

Key Features

Real-time personalization
Customer demand prediction
Product recommendations

Target Users: Product Teams, Marketing

At a Glance

Founded: 2001
Headquarters: Ramat Gan, Israel
Employees: 201-500
Funding: $97.5M (Unicorn - $1B valuation)

Category & Focus

Category: AI & Automation
Subcategories: Pricing Analytics Rating Underwriting Product Personalization
Insurance Verticals: P&C Life & Health Banking
Target Customers: Carriers, Banks, Financial Services