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Fletch

The embedded insurance distribution platform for carriers, distributors, and digital ecosystems.

Distribution & Sales Growth Series A
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Overview

Fletch is an embedded insurance distribution platform that enables carriers, MGAs, and digital distributors to launch, test, and optimize insurance product acquisition flows at speed. Through a no-code visual builder and an API-first architecture, Fletch connects insurance products to partner ecosystems -- digital platforms, comparison sites, and consumer applications -- without requiring heavy engineering investment on either side.

The platform is built around rapid iteration: customers can deploy and A/B test new insurance flows in days rather than months, with Fletch reporting 17x faster deployment and 80% cost savings versus traditional integration approaches. Enterprise-grade security (SOC 2 Type II, PCI DSS) and a 99.9% uptime SLA make it suitable for Fortune 500 carriers. Customers include MetLife, Lemonade, Chubb (Blink by Chubb), Insurify, Bankrate, and US News.

In October 2025, Fletch achieved a notable industry milestone: the first known insurance policy purchase executed entirely by an agentic AI system in a production environment, using OpenAI models and Stripe for payment processing.

Products & Services

No-Code Visual Builder

Drag-and-drop interface for building and customizing insurance product acquisition flows without engineering resources. Teams can design, deploy, and modify complete end-to-end flows -- from quoting through bind -- directly in the browser.

Key Features

  • Drag-and-drop flow construction
  • Real-time preview and editing
  • Reusable components library
  • No engineering dependencies for updates

Target Users: Product managers, distribution teams at carriers and MGAs

A/B and Multi-Variant Testing

Built-in experimentation engine for optimizing conversion rates and acquisition costs. Tracks statistical significance across variants to guide data-driven decisions.

Key Features

  • Split testing across flow variants
  • Statistical significance tracking
  • Conversion rate optimization
  • Customer acquisition cost measurement

Target Users: Growth teams, digital distribution managers

Advanced Analytics

Customer journey mapping, revenue attribution, funnel analysis, and performance dashboards for insurance product distribution.

Key Features

  • Full-funnel conversion tracking
  • Revenue attribution across channels
  • Partner performance reporting
  • Real-time dashboards

Target Users: Distribution analytics teams

AI-First Platform

Personalization engine and AI-generated content tools. Supports agentic workflows, enabling AI agents to traverse insurance acquisition flows and complete policy purchases autonomously.

Key Features

  • AI-powered personalization
  • AI-generated content tooling
  • Agentic AI compatibility (OpenAI integration)
  • First production agentic insurance purchase (Oct 2025)

Target Users: Carriers and distributors exploring AI-driven acquisition

API-First Integration Layer

REST APIs, webhooks, and SDKs for deep integration with carrier policy systems, CRMs, payment processors, and partner platforms.

Key Features

  • REST APIs and webhooks
  • Partner SDKs
  • Stripe payment integration
  • Pre-built connectors (Salesforce, HubSpot, Zapier, Twilio, Zendesk, Mailchimp, Adyen)

Target Users: Engineering teams at carriers and digital ecosystem partners

At a Glance

Founded
2020
Headquarters
West Windsor, New Jersey, USA
Employees
11-50
Funding
Series A

Category & Focus

Category
Distribution & Sales
Subcategories
Embedded Insurance API Distribution Insurance Marketplace Technology No-Code Platform
Insurance Verticals
P&C Personal P&C Commercial Life & Annuity Specialty/E&S
Target Customers
Carriers, MGAs/MGUs, Brokers

Customers

  • MetLife
  • Lemonade
  • Chubb (Blink by Chubb)
  • Insurify
  • US News
  • Bankrate
  • Zolve
  • WeInsure

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Last updated: 2026-05-12