iGUIDE
LiDAR-powered 360-degree property capture and floor plan platform for real estate, insurance, and restoration professionals
Overview
iGUIDE, developed by Planitar Inc., is a proprietary LiDAR-equipped 360-degree camera system paired with a cloud-based SaaS platform that captures precise floor plans, 3D virtual tours, room measurements, and comprehensive property data. Founded in 2013 in Waterloo, Ontario, the company has grown to approximately 128 employees operating across four continents, with its technology used in over 50 countries.
While the company's primary market is real estate -- where 25% of Canadian homes sold in 2025 featured an iGUIDE -- it has developed a significant insurance vertical. Through a strategic partnership with Verisk, iGUIDE integrates directly into the Xactimate claims workflow, enabling insurance adjusters and restoration professionals to generate automated floor plan sketches, virtual walkthroughs, and damage cost estimates from a single property scan.
In October 2025, REA Group (ASX: REA), Australia's largest digital property portal, acquired a 61.5% majority stake in Planitar Inc., positioning iGUIDE for accelerated global expansion. The acquisition brought Jarrad Morden on as CEO, while co-founders Alexander Likholyot and Kevin Klages transitioned to strategic advisory and industry officer roles respectively.
Products & Services
PLANIX R1 Camera
Proprietary LiDAR-equipped 360-degree camera hardware designed for rapid, accurate property capture. Priced at $3,499 CAD.
Key Features
- LiDAR sensor for precise measurements (0.5% accuracy)
- 360-degree panoramic photography
- Lightweight, portable design for field use
- Single-scan capture of floor plans, measurements, and imagery
Target Users: Insurance Adjusters, Restoration Professionals, Real Estate Photographers
iGUIDE Instant Sketch
Partnership with Verisk that integrates iGUIDE floor plan data directly into Xactimate for automated sketch creation in insurance claims workflows.
Key Features
- Automated floor plan sketch generation for Xactimate
- ESX file output compatible with Xactimate
- Eliminates manual floor plan sketching
- Reduces claim processing time
Target Users: Insurance Adjusters, Claims Managers, Desk Adjusters
iGUIDE Radix
Specialized solution for insurance and restoration professionals to capture property data for damage cost estimation and documentation.
Key Features
- Property damage documentation
- Room-by-room measurement data
- Integration with estimation tools
- Evidence-grade visual documentation
Target Users: Restoration Companies, Insurance Adjusters, Independent Adjusters
Virtual Walkthroughs in Xactimate
Embedded 3D virtual walkthroughs within the Xactimate claims workflow, launched in 2025, enabling remote property assessment.
Key Features
- 3D virtual tour embedded in Xactimate
- Remote property assessment capability
- Pre-loss and post-loss comparison
- Reduces need for on-site revisits
Target Users: Desk Adjusters, Claims Managers, Underwriters
iGUIDE Cloud Platform
Cloud-based SaaS platform for processing, managing, and sharing property capture data including floor plans, virtual tours, and measurements.
Key Features
- Cloud-hosted property data management
- Shareable 3D virtual tours and floor plans
- AI-powered property feature identification
- SOC 2 compliant data handling
Target Users: All iGUIDE Users, Enterprise Accounts
At a Glance
- Founded
- 2013
- Headquarters
- Waterloo, Ontario, Canada
- Employees
- 51-200
- Funding
- Acquired
Category & Focus
- Category
- Property Data & Analytics
- Subcategories
- 3D Property Capture Floor Plans Virtual Tours Claims Documentation Restoration Estimation
- Insurance Verticals
- P&C
- Target Customers
- Insurance Carriers, Claims Adjusters, Restoration Companies, Independent Adjusters, Real Estate Professionals
Customers
- 25% of Canadian homes sold in 2025 featured an iGUIDE
- Used in 50+ countries worldwide
- Growing insurance and restoration customer base via Verisk/Xactimate integration
- Real estate photographers and agents
- Insurance adjusters and claims teams
- Restoration and remediation companies
- Property inspectors and appraisers
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Last updated: 2026-03-25