ILLUSTRATE INC
Cloud-based point-of-sale software for life insurance and annuity carriers across North America
Overview
Illustrate Inc is a 100% Canadian-owned and operated insurtech company with 35+ years of experience building point-of-sale software solutions for the North American life insurance industry. Founded in 1989 and headquartered in Toronto, Ontario, the company also maintains offices in Overland Park, Kansas.
The company delivers the OPUS platform -- a modular, cloud-based suite covering quoting, illustrations, electronic applications, needs analysis, and mobile sales tools for life and annuity carriers. Illustrate Inc is recognized as one of the leading illustration software vendors in North America, competing alongside Equisoft, Ebix, iPipeline, and Sapiens.
In September 2023, Thinktum Inc (Waterloo, Ontario) acquired Illustrate Inc to jointly become a no-code leader in the insurtech and life insurance industry, combining Thinktum's back-office solutions with Illustrate's proven point-of-sale platform.
Products & Services
OPUS Platform
A modular, cloud-based point-of-sale platform for life and annuity carriers. Can be deployed as a complete solution or staged over time. Built-in REST API enables two-way integration with external systems. Components:
Key Features
- OPUS Quoting - Instant calculations, quote comparisons, and detailed illustrations for all life and annuity products
- OPUS Illustrations - Sales illustrations and in-force policy illustration tools
- OPUS eApps - Electronic application forms with reflexive questioning logic for accuracy and efficiency
- OPUS Needs Analysis - Sales tools for needs-based selling
- OPUS Quote Compare - Side-by-side quote comparison tools
- OPUS Drop Tickets - Streamlined ticket management for new business
- OPUS Mobile - Carrier-specific iOS/Android app enabling agents to provide quotes, illustrations, and reports in the field
- Modular architecture for phased deployment
- REST API for integration with policy admin, eSignature (DocuSign), CRM, and eApp platforms
- Cloud-based, low-code platform enabling rapid carrier deployment
- Supports unlimited concurrent users and transactions
- Responsive web design with native mobile apps
- GDPR and CCPA compliant
Target Users: Life and annuity carriers; field agents and distribution teams
At a Glance
- Founded
- 1989
- Headquarters
- Toronto, Ontario, Canada
- Employees
- [Unknown]
- Funding
- Acquired
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Life insurance illustration software quoting eApps point-of-sale tools
- Insurance Verticals
- Life & Annuity
- Target Customers
- Carriers
Links
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Last updated: 2026-06-03