Overview
InsureCert is a Canadian insurtech company providing a cloud-based policy administration and digital distribution platform for insurers, managing general agents (MGAs), and brokers. The platform enables insurance organizations to build white-label online storefronts, automate underwriting workflows, manage the full quote-to-bind cycle, and issue Property and Casualty policies through a single centralized system.
Founded in 2014 by Craig Arnatt and headquartered in Vancouver, InsureCert has built a track record of helping Canadian and US-based insurance organizations move online efficiently. The company processes over 250,000 transactions across North America annually and has been recognized among the top insurtech startups in Canada.
InsureCert differentiates through its patent-pending CORE (Client-Optimized Risk Engine), which combines underwriting decision trees, dynamic pricing, and policy administration in one system, reducing the operational overhead of managing multiple point solutions.
Products & Services
Online Insurance Storefronts
White-label, branded digital portals for MGAs, carriers, and affinity brokers. Clients configure custom quoting forms, apply dynamic pricing rules, and manage the complete online shopping experience on their own domain, with broker signup and onboarding workflows included.
Key Features
- Fully branded client domain deployment
- Custom quoting forms and dynamic pricing rules
- Broker signup and onboarding workflows
- Affinity group and program management
Target Users: MGAs, carriers, affinity brokers
CORE (Client-Optimized Risk Engine)
Patent-pending underwriting engine that integrates underwriting decision trees with quoting, binding, and policy servicing in a single workflow. Enables dynamic pricing and automated underwriting rules without separate systems.
Key Features
- Dynamic pricing and underwriting decision trees
- Automated quote-to-bind workflow
- Multi-user support with full audit trails
- Integrated certificate of insurance (COI) delivery
Target Users: MGAs, carriers, brokers requiring automated underwriting
Policy Administration System
End-to-end management of the policy lifecycle, covering endorsements, renewals, payment collection, and reporting. Integrates with Stripe for premium collection and recurring billing.
Key Features
- Endorsement and renewal management
- Integrated premium collection (Stripe)
- Recurring billing automation
- Comprehensive reporting
Target Users: Carriers, MGAs managing active policy books
Certificate of Insurance (COI) Delivery
Automated issuance and delivery of certificates of insurance as part of the policy administration workflow, reducing manual processing time.
At a Glance
- Founded
- 2014
- Headquarters
- Vancouver, British Columbia, Canada
- Employees
- 11-50
- Funding
- Bootstrapped
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Policy Administration Quote-to-Bind Online Insurance Storefronts
- Insurance Verticals
- P&C Commercial P&C Personal
- Target Customers
- Carriers, MGAs/MGUs, Brokers
Customers
- Shephard Ashmore Insurance (case study -- demonstrated significant online growth after adoption)
- Multiple MGAs and brokers across Canada and the United States
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Last updated: 2026-06-03