Overview
INSURITAS is a leading embedded insurance solutions provider that partners with banks and credit unions to build and operate white-labeled, full-service insurance agencies within their digital ecosystems. The company handles all aspects of the agency on behalf of financial institution partners -- including licensing, compliance, carrier relationships, customer servicing, and technology -- while partners retain full brand ownership and generate scalable, recurring non-interest income.
Founded in 1998, INSURITAS has operated for nearly three decades and serves a network of 250+ financial institution partners with a combined customer base of over 10 million consumers nationally. The platform integrates with 40+ major insurance carriers to deliver real-time, multi-carrier quotes across personal and commercial lines.
In December 2024, INSURITAS was acquired by VIU by HUB International, bringing the company under the umbrella of one of the largest insurance brokerages in North America while continuing to serve its financial institution partners.
Products & Services
Embedded Agency as a Service
A fully managed, white-labeled insurance agency deployed within financial institution digital channels. INSURITAS handles all operational aspects -- licensing, compliance, carrier appointments, customer servicing, and technology -- while the financial institution retains complete brand ownership.
Key Features
- White-labeled digital insurance storefront integrated into existing bank and credit union platforms
- 60-120 day implementation timeline for new institution partners
- Full regulatory compliance and licensing management
- Carrier relationship management and contract administration
Target Users: Community and regional banks, credit unions
Multi-Carrier Digital Quoting Platform
Real-time quoting system connected to 40+ major insurance carriers including Allstate, GEICO, Liberty Mutual, Nationwide, and Progressive.
Key Features
- Real-time multi-carrier quote comparison
- Personal auto, homeowners, life, pet, and commercial lines
- Direct API integrations with major carriers
- Seamless handoff from quote to bind
Target Users: Bank and credit union customers via embedded digital channels
Data Analytics and Customer Targeting
Proprietary first and third-party data mining to identify optimal customer engagement moments and enable highly personalized insurance offers to financial institution depositors.
Key Features
- First-party banking data analysis for customer profiling
- Third-party data enrichment for risk and engagement scoring
- Automated trigger-based outreach at key lifecycle moments
- 65%+ customer retention rate on policies sold
Target Users: Financial institution partners
At a Glance
- Founded
- 1998
- Headquarters
- Agawam, Massachusetts, USA
- Funding
- Acquired
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Embedded Insurance Agency as a Service White-Label Insurance Platform
- Insurance Verticals
- P&C Personal P&C Commercial Life & Annuity
- Target Customers
- Banks, Credit Unions, Agents/Agencies
Customers
- Bank of the Rockies (Helena, MT)
- Cyprus Credit Union
- 250+ community and regional financial institutions across the United States
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Last updated: 2026-06-03