IXN Tech
Digital sales automation platform for life insurance and annuity distribution
Overview
IXN Tech is a digital sales automation platform for life insurance and annuity distribution, serving carriers, independent advisors, and insurance marketers. The company provides quoting, e-application, and carrier connectivity tools that allow agents and advisors to access multiple carriers through a single interface.
The core offering is the LifeDX API platform, a multi-carrier integration layer that standardizes data exchange for real-time quotes and application submissions. The platform supports term, whole life, IUL, universal life, final expense, and annuity products, with quote-to-application workflows and a mobile-capable quoter for iOS and Android. An AI Health Analyzer component automates health classification for underwriting quotes.
Founded in 1995 as Insurance Technologies, the company was acquired by Insurance Technologies, LLC in April 2021. The consolidated platform was rebranded as Hexure in November 2022. Hexure is backed by private equity firm Thomas H. Lee Partners, which took a majority stake in 2020. Documented customers include Sagicor Life Insurance Company and National Western Life.
Products & Services
LifeDX API Platform
A multi-carrier API solution for real-time life insurance quoting and application submissions. Carriers and distributors integrate once to gain connectivity across the ecosystem.
Key Features
- Standardized carrier data integration via REST JSON API
- Real-time quote generation across multiple carriers
- Streamlined application submission to carriers
- One-time API build for multi-carrier connectivity
Target Users: Life insurance carriers, insurance distributors, IMOs
Agency Life Quoter
A universal quoting tool supporting term, whole life, IUL, universal life, final expense, and annuity products (FA, MYGA, FIA).
Key Features
- Side-by-side multi-carrier comparisons
- Mobile quoting via iOS and Android apps
- Seamless quote-to-application workflow
- Annuity product support
Target Users: Independent advisors, insurance agents
AI Health Analyzer
An AI-powered tool that automates health class determination for life insurance underwriting, enabling more accurate instant quotes and reducing not-in-good-order (NIGO) submissions.
Key Features
- Automated health class determination
- Instant underwriting quote accuracy
- Reduced NIGO rates
Target Users: Life insurance carriers, underwriters, advisors
Digital Sales Platform
End-to-end digital sales automation covering the full application lifecycle.
Key Features
- E-application submission
- Illustration generation
- Quote analytics and reporting
- Compliance tracking
Target Users: Carriers, distributors, agents
Carrier Forms Engine
Administration tooling that allows carriers to self-manage and deploy e-application platforms.
Key Features
- Self-management admin system for carriers
- E-application platform deployment
Target Users: Life insurance carriers
At a Glance
- Founded
- 1995
- Headquarters
- Colorado Springs, Colorado, USA
- Employees
- 201-500
- Funding
- PE-Backed
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Digital Quoting E-Application API Integration Sales Automation
- Insurance Verticals
- Life & Annuity
- Target Customers
- Carriers, Agents/Agencies
Customers
- Sagicor Life Insurance Company (100%+ business processing efficiency; 80-85% agent adoption)
- National Western Life
- Pacific Life (LifeDX API integration)
Similar Companies
-
RRicono, Inc.We power financial operations for insurance distributors.
-
ReeskeAI-powered embedded insurance platform delivering personalized income protection for the digital-first generation. -
Redpear CommunicationsWhatsApp-based insurance distribution platform for African insurers -
rriskineWhite-label digital advisory and sales software for insurance and financial institutions
-
RRetireOneThe leading independent platform for fee-based insurance solutions for RIAs and fee-only advisors.
-
RRetireCoInsurance marketing and distribution for retirement and life insurance solutions.
Last updated: 2026-06-03