Kayna
Embedded insurance infrastructure enabling distribution through vertical SaaS platforms.
Overview
Kayna provides the low-code technology and data orchestration layer between insurance carriers, brokers, and vertical SaaS platforms to distribute small business insurance products. The platform enables SaaS companies to embed insurance offerings directly into their applications, creating new revenue streams through policy commissions while delivering relevant coverage to underserved SMBs.
Founded in 2021 by Paul Prendergast and Peter Bermingham, serial founders with a 19-year partnership who previously co-founded Blink Parametric (acquired by CPP Group in 2017), Kayna was developed in the Founders Factory Venture Studio in collaboration with Aviva. The company addresses a critical market gap where 40% of small businesses in the US have no insurance and the majority of the rest are underinsured.
Kayna's technology operates across diverse vertical SaaS platforms serving millions of businesses worldwide in sectors ranging from field services, fintech, and retail to personal care and wellness. The embedded insurance market is forecast to reach US$722 billion in gross written premium by 2030.
Products & Services
Embedded Insurance Infrastructure Platform
Kayna's core platform provides the technology and data orchestration layer that connects insurance carriers and brokers with vertical SaaS platforms. The platform enables SaaS providers to offer insurance products directly within their existing applications.
Key Features
- Low-code integration requiring no heavy technical or regulatory investment
- Non-intrusive widget placement in SaaS platform navigation areas
- Automated form-filling and indicative quote generation
- Data-driven insurance need identification and policy recommendations
- Real-time data change tracking for dynamic coverage adjustments
- Policy update notifications and tailored coverage recommendations
Target Users: Vertical SaaS platform providers, insurance carriers, brokers
Data Orchestration Layer
Kayna's data layer connects SaaS platform data with insurance underwriting requirements, enabling carriers and brokers to conduct real-time reviews of insurance coverage and adapt policies to meet SMB insurance needs.
Key Features
- Real-time data monitoring and risk alerting
- Vendor risk assessment triggers
- Automated vendor onboarding with compliance controls
- Insurance quote facilitation based on platform data
Target Users: Insurance carriers, brokers, SaaS platforms
At a Glance
- Founded
- 2021
- Headquarters
- Cork, Ireland
- Employees
- 1-10
- Funding
- Seed
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Embedded Insurance API Platform Insurance Distribution
- Insurance Verticals
- P&C Commercial Specialty/E&S
- Target Customers
- Carriers, Brokers, MGAs/MGUs
Customers
- Equine MediRecord (EMR) - Leading vertical SaaS platform in equine digital health software
- Vibrant - Third-party vendor cybersecurity oversight platform
Similar Companies
-
RRicono, Inc.We power financial operations for insurance distributors.
-
ReeskeAI-powered embedded insurance platform delivering personalized income protection for the digital-first generation. -
Redpear CommunicationsWhatsApp-based insurance distribution platform for African insurers -
rriskineWhite-label digital advisory and sales software for insurance and financial institutions
-
RRetireOneThe leading independent platform for fee-based insurance solutions for RIAs and fee-only advisors.
-
RRetireCoInsurance marketing and distribution for retirement and life insurance solutions.
Last updated: 2026-03-25