MotorDNA
Vehicle intelligence data and AI-powered analytics for auto insurance carriers, dealers, and lenders.
Overview
MotorDNA is a cloud-based automotive analytics and insurance technology platform founded in 2021 and headquartered in Alpharetta, Georgia. The company provides VIN-level vehicle specification data, safety feature identification, and AI-powered analytics to insurance carriers, auto lenders, dealerships, fleet operators, and service providers. MotorDNA maintains what it describes as the most granular VIN-level vehicle database in the US market, covering safety features, ADAS (Advanced Driver Assistance Systems) equipment, recalls, maintenance schedules, and vehicle attributes for 95%+ of all makes and models sold in the United States.
MotorDNA's proprietary Vehicle IQ Score assesses collision prevention capability based on ADAS technology and installed safety equipment at the individual vehicle level, giving carriers a data-driven tool for more accurate auto risk pricing. The company launched the MotorDNA Insurance Marketplace in August 2023, a digital SaaS platform connecting auto dealerships and online car-selling platforms with real-time bindable insurance quotes at the point of vehicle purchase -- enabling dealers to offer insurance without intermediaries and increase revenue per vehicle sold.
The company's mission is to leverage data and technology to improve safety in the mobility ecosystem. MotorDNA operates a separate AI-focused platform at motordna.ai and has expanded its board with senior insurance industry veterans to drive deeper carrier relationships.
Products & Services
Vehicle Build Insights
Comprehensive VIN-level vehicle specifications covering 95%+ of all makes and models sold in the United States. Provides detailed safety feature identification, ADAS equipment inventory, build data, recall history, and vehicle attributes for insurance carriers, dealers, and lenders.
Key Features
- Full VIN decode with safety and ADAS feature mapping
- Coverage of all US makes and models (95%+ of vehicles on road)
- Recall and maintenance schedule data
- REST API integration for carrier and lender platforms
Target Users: Auto insurance carriers (underwriting), auto lenders, fleet management companies
Vehicle IQ Score
Proprietary scoring system assessing a vehicle's collision prevention capability based on ADAS technology and safety features installed. Enables carriers to segment and price auto risk at the individual vehicle level rather than relying on make/model averages.
Key Features
- Collision prevention capability scoring per VIN
- ADAS feature weighting and safety equipment analysis
- Integration with underwriting workflows
- Dealership-facing safety scoring to support vehicle sales
Target Users: Auto insurance carriers (underwriting and pricing), auto dealerships
MotorDNA Insurance Marketplace
SaaS platform launched in August 2023 providing real-time bindable insurance quotes at the point of vehicle purchase. Connects auto dealerships and digital car-selling platforms directly with insurance carriers, eliminating intermediaries.
Key Features
- Real-time bindable insurance quotes at point of sale
- Direct integration with Auto Point of Sale (POS) systems
- Carrier connectivity without intermediaries
- Reported 3-7% incremental revenue per vehicle sold for dealers
Target Users: Auto dealerships, online car-selling platforms, insurance carriers
Vehicle IQ Portlet
Embeddable portlet solution enabling companies to surface vehicle intelligence data on their digital properties, enhancing consumer experience with safety and specification data.
Key Features
- Embeddable widget for dealer and automotive websites
- Vehicle safety and specification display
- Consumer-facing vehicle intelligence
Target Users: Auto dealerships, automotive digital platforms
motorHUB Digital Garage
Centralized vehicle management platform providing consumers with personalized maintenance recommendations, recall alerts, and vehicle health tracking.
Key Features
- Vehicle maintenance schedule tracking
- Recall and safety alert notifications
- Personalized recommendations
Target Users: Consumers, auto service providers
MotorDNA Intelligence
AI-powered tools for customer engagement and interactive car expertise on automotive websites.
Key Features
- AI-driven customer interaction on automotive sites
- Vehicle expertise and recommendation engine
Target Users: Auto dealerships, automotive digital platforms
At a Glance
- Founded
- 2021
- Headquarters
- Alpharetta, Georgia
- Employees
- 11-50
- Funding
- Bootstrapped
Category & Focus
- Category
- Underwriting & Risk
- Subcategories
- Vehicle Data Risk Scoring Embedded Insurance Auto Analytics
- Insurance Verticals
- P&C Personal P&C Commercial
- Target Customers
- Carriers, Brokers, Agents/Agencies
Customers
- Auto insurance carriers (underwriting and claims teams)
- Auto dealerships integrating at-purchase insurance quoting
- Auto lenders seeking vehicle-level risk data
- Fleet management companies
- Online car sales platforms
- Auto salvage operations
- Auto servicing and maintenance providers
Links
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Last updated: 2026-06-04