Overview
NextGen Leads is a San Diego-based insurance lead generation and technology platform founded in 2014 by Chris Kelly. The company combines advanced advertising technology, data analytics, and industry expertise to generate high-quality insurance leads for agents, brokers, and carriers across health, Medicare, and auto insurance markets.
The company positions itself as the #1 Under-65 Health Insurance lead generator in the United States, focusing on internally generated, precision-targeted leads that connect licensed insurance professionals with high-intent consumers. NextGen Leads emphasizes quality over quantity, offering agents customizable market targeting and a proprietary buyer dashboard to streamline lead acquisition.
Now in its second decade, NextGen Leads has grown into a multi-line lead generation platform serving hundreds of insurance professionals nationwide. The company's technology-first approach to lead generation -- blending proprietary advertising systems with data-driven targeting -- has made it a key distribution channel for health, Medicare, and auto insurance products.
Products & Services
Health Insurance Leads
NextGen Leads' flagship product -- high-quality leads for individuals seeking under-65 health insurance coverage. The company claims to be the #1 generator of this lead type in the United States, producing internally generated, precision-targeted leads through proprietary advertising technology.
Key Features
- Internally generated (not aggregated or resold)
- Precision-targeted to buyer-specified markets
- Customizable bidding and market selection
- Real-time delivery to agent buyer dashboard
Target Users: Licensed health insurance agents, brokers, and carriers
Medicare Supplement and Medicare Advantage Leads
Highly optimized leads for the growing Medicare market, covering both Medicare Supplement and Medicare Advantage plan products.
Key Features
- Tailored for Medicare-focused agents and agencies
- High-intent consumer targeting
- Scalable volume for Medicare specialists
Target Users: Medicare specialists, senior market agencies
Auto Insurance Leads
Precision-targeted auto insurance leads extending the platform beyond health markets.
Key Features
- High-intent consumer targeting
- Customizable market parameters
- Integrated with the Agent Buyer Dashboard
Target Users: Auto insurance agents and brokers
Carrier Solutions Platform
A comprehensive technology platform enabling insurance carriers to manage lead acquisition at scale.
Key Features
- Bidding systems for competitive lead acquisition
- Customizable market targeting
- Data analytics and performance reporting
- Scalable volume management
Target Users: Insurance carriers
Agent Buyer Dashboard
An intuitive self-service platform enabling licensed insurance agents to purchase leads, configure preferences, and manage campaigns.
Key Features
- Customizable bidding systems
- Market and territory targeting
- Real-time lead delivery
- Performance analytics
Target Users: Licensed health, Medicare, and auto insurance agents
At a Glance
- Founded
- 2014
- Headquarters
- San Diego, CA
- Employees
- 51-200
- Funding
- Bootstrapped
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Lead Generation Insurance Marketplace Digital Distribution
- Insurance Verticals
- Health P&C Personal
- Target Customers
- Agents/Agencies, Carriers, Brokers
Customers
- Anew Financial
- Velapoint
- USA Health Group
- National General (Medicare leads)
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Last updated: 2026-06-04