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Ownli

Data done right - A certified personal data platform connecting individuals and businesses through trust and transparency

Data & Analytics Startup Pre-Seed
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Overview

Ownli, formerly known as Parked, is a personal data platform that enables individuals to capture, control, and earn from their information while giving businesses reliable and verified insights. The company operates a centralized and independent exchange where quality data is traded ethically, transparently, and securely between people and businesses. Founded in 2020 by Elan Nyer, the platform addresses the growing disconnect between data creators and the companies that use that data.

Ownli works primarily with property and casualty insurers, helping them cut premium leakage and increase customer retention. The platform allows insurers to purchase verified data directly from policyholders and prospects, including accurate vehicle mileage, vehicle condition, garaging location, and more. By eliminating middleman data providers, Ownli gives consumers direct control and compensation for their data while providing insurers with higher-quality, consent-based information.

The insurance customer acquisition market represents over $14 billion, fueled by insurers' reliance on third-party data providers and lead generators. Ownli aims to disrupt this model by creating a privacy-first approach where users self-report data without tracking or hardware, choosing what to share and who can buy their data. The platform has certified over 500,000 data points and distributed hundreds of thousands of dollars in rewards to tens of thousands of active users.

Products & Services

Ownli Insurance Profile

A digital passport for insurance shopping that enables consumers to create a verified insurance profile using their own certified data. The profile eliminates the need for drivers to manually re-enter data or chase down requests when shopping for car insurance.

Key Features

  • User-submitted mileage verification via photo upload
  • Vehicle condition and garaging location verification
  • VIN and prior damage data certification
  • Personalized insurance quote matching with top carriers

Target Users: Individual consumers shopping for auto insurance

Ownli for Business - Acquire

A data acquisition platform that enables insurers and brokers to directly access certified personal data from policyholders and prospects with explicit consent.

Key Features

  • Certified data with explicit user consent
  • Premium leakage reduction (up to 7.1% recovery across mileage, garaging, prior damage, and VIN data)
  • End-to-end data verification and delivery support
  • Privacy-first data collection without tracking or hardware

Target Users: P&C insurance carriers, brokers, and agents

Ownli for Business - Leverage

A customer engagement platform that helps insurers leverage existing customer relationships by enabling policyholders to share additional certified data, improving retention and engagement.

Key Features

  • 74% higher renewal likelihood for participating policyholders
  • 81% willingness to share additional certified data
  • 88% policyholder willingness to switch insurers to participate
  • Out-of-the-box pay-per-mile program option

Target Users: P&C insurance carriers seeking improved customer retention

Developer API

Integration services for businesses to connect with the Ownli data platform programmatically.

Key Features

  • REST API access to certified data
  • Developer documentation at docs.ownli.co
  • Custom data request capabilities

Target Users: Insurance technology teams and developers

At a Glance

Founded
2020
Headquarters
New York, New York
Employees
1-10
Funding
Pre-Seed

Category & Focus

Category
Data & Analytics
Subcategories
Personal Data Exchange Consumer Data Monetization Verified Data Platform
Insurance Verticals
P&C
Target Customers
Carriers, Brokers, Agents

Customers

  • Kentucky National Insurance
  • Assurance America

Links

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Last updated: 2026-03-25