Peachy Insurance

Digital operating system for health insurers and MGAs

Core Administration Startup Seed

Overview

Peachy Insurance (trading name of Hlthie Labs Limited) is a health insurance technology platform for carriers and MGAs, built on a composable, cloud-native architecture. The company was founded in 2021 in London by Dr. Amit Patel, Darren Bex, and Dan Parker, and initially operated as a digital consumer health insurance MGA. In November 2025, Peachy transferred its consumer insurance policies to Endurance Worldwide Insurance Limited (Sompo) and shifted focus to its B2B technology product, Peachy Digital.

Peachy Digital is a digital operating system (OS) delivered as a composable platform, covering the full insurance lifecycle: policy issuance, customer lifecycle management, claims processing, premium collection, dynamic rating, and provider management. The platform can be deployed as feature integration (plug-and-play components), Platform-as-a-Service (PaaS), or Third-party Administration (TPA) through its FCA-regulated MGA entity. Built on AWS with a microservices architecture, it supports API-first integration and includes AI-driven claims and pre-authorisation automation.

The company raised GBP 1.5M in seed funding in 2022, backed by angel investors including former insurance industry executives. Peachy was the first and only health insurtech accepted into the FCA Sandbox programme. Customers on the platform include Cigna and The Exeter.

Products & Services

Peachy Digital Platform

A composable digital operating system for health insurers and MGAs. Delivered as modular feature integration, full PaaS, or TPA services via an FCA-regulated MGA entity.

Key Features

Customer lifecycle management (mid-term adjustments, renewals, cancellations)
Claims processing with pre-authorisation, clinical coding, and payment orchestration
Dynamic rate engine for renewals and policy switches
Personalised policy document generation
Provider management platform
Real-time management information and KPI reporting
AI-driven claims and pre-authorisation automation

Target Users: Health insurers, MGAs, TPAs

At a Glance

Founded: 2021
Headquarters: London, England
Employees: 1-10
Funding: Seed

Category & Focus

Category: Core Administration
Subcategories: Policy Administration Claims Management Digital OS for Health Insurers
Insurance Verticals: Health
Target Customers: Carriers, MGAs/MGUs, TPAs