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Quotey

Canada's first multi-insurer commercial lines quoting and product comparison platform for brokers.

Distribution & Sales Startup Bootstrapped
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Overview

Quotey is a Canadian insurtech company that provides a multi-insurer commercial lines quoting and product comparison platform built specifically for insurance brokers. The platform enables brokers to complete a single digital application covering over 700 classes of business and receive instant quotes from a growing marketplace of participating insurers. Quotey was incubated at Mitch Insurance (formerly Mitchell & Whale Insurance Brokers), one of the largest brokerages in Ontario.

Founded by Nick Kidd, who leveraged nearly three decades of experience working with insurers, MGAs, and brokerages, Quotey addresses the longstanding technology gap in Canadian commercial insurance. While personal lines saw significant digital innovation, commercial lines were largely left behind. Quotey launched in late 2022 across all Canadian provinces except Quebec, where it became available in 2023.

The platform combines intelligent quoting with broker workflow tools including coverage comparison, white-labelled client presentations, and a proprietary CoverMatch Score that analyzes carrier quotes against client needs. Quotey positions itself as a broker's tool rather than a consumer-facing product, with all client-facing materials white-labelled to the brokerage.

Products & Services

Multi-Insurer Quoting Platform

A comprehensive platform that connects brokers to multiple insurers through a single digital application, enabling real-time quote comparison and placement.

Key Features

  • Single application for 700+ classes of business
  • Instant quotes from multiple participating insurers
  • CoverMatch Score for automated coverage gap analysis
  • White-labelled client presentations and proposals

Target Users: Commercial insurance brokers across Canada

Smart Apps (Online Applications)

Intelligent, dynamic digital applications that adjust questions contextually based on the business vertical being quoted.

Key Features

  • Searchable business classification database
  • Auto-saved application data owned by the broker
  • Pause and resume functionality
  • Client hand-off capability for self-completion

Target Users: Brokers handling small and medium commercial accounts

Marketing Hub

A digitized offline quote tracking and management system for brokers who need to shop complex risks across multiple markets outside the instant-quote marketplace.

Key Features

  • Offline quote tracking and pipeline management
  • Lead management tools
  • Marketing automation engine
  • Centralized data management

Target Users: Brokers managing complex commercial placements

Coverage Comparison & Presentations

Tools for analyzing multiple insurance quotes side-by-side and generating professional client-facing documents.

Key Features

  • Real-time product comparison across carriers
  • White-labelled presentations with brokerage branding
  • Coverage recommendations powered by CoverMatch Score
  • Quotey Score value-for-money indicator

Target Users: Brokers preparing client proposals

At a Glance

Founded
2020
Headquarters
Whitby, Ontario, Canada
Employees
1-10
Funding
Bootstrapped

Category & Focus

Category
Distribution & Sales
Subcategories
Digital storefronts quote-to-bind comparative rating
Insurance Verticals
P&C Commercial
Target Customers
Brokers, Agents/Agencies

Customers

  • Mitch Insurance (incubation partner)
  • Wawanesa Insurance
  • CFC (cyber insurance)
  • Coalition (Active Cyber Insurance)
  • Peace Hills Insurance
  • FoxQuilt
  • April
  • Hallwell Mutual Insurance
  • Sandbox Mutual Insurance
  • Sports and Fitness Insurance Canada
  • Shore Underwriting (Management Liability)
  • RMA Inc. (Errors & Omissions)
  • Approved Casualty & Surety (Legal Expense, Professional Liability)
  • Mutual Fire Insurance of British Columbia (Hobby Farm)
  • PAL Insurance (Motor Truck Cargo)

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Last updated: 2026-03-25