Overview
Referral Radar is a data-driven prospecting platform built specifically for insurance agents who rely on referral partnerships with real estate agents and mortgage lenders. The platform provides real-time transaction data on local real estate professionals, enabling insurance agents to identify, track, and connect with the highest-performing referral partners in their markets.
Founded by CJ Hutsenpiller, a second-generation independent insurance agency owner, Referral Radar was born out of the practical challenges of building and maintaining productive referral relationships. Rather than relying on cold outreach or guesswork, the platform gives insurance agents actionable intelligence on which real estate agents and loan officers are actively closing deals, so they can focus their time on the relationships most likely to generate new business.
The platform integrates with popular insurance agency management systems and CRMs, including NowCerts, AgencyZoom, and EZLynx, allowing agents to seamlessly sync prospect data into their existing workflows.
Products & Services
Referral Radar Platform
A SaaS platform that provides insurance agents with real-time data on real estate agents and mortgage lenders to build stronger referral partnerships.
Key Features
- Agent Transaction Insights - filter by market and volume to find real estate agents and mortgage lenders based on location, deal volume, and transaction history
- Agent Tracking & Alerts - automatically monitor any real estate agent and receive real-time listing alerts when a tracked agent lists a new home
- Lender Search & Ranking - search for mortgage lenders by name, NMLS number, or ranking with quick-view profiles showing loan production volume and transaction types
- Prospect Lists & Favorites - save key referral partners, organize outreach by creating multiple prospect lists based on different criteria
- CRM & AMS Sync - seamless integration via webhooks and Zapier with NowCerts, AgencyZoom, EZLynx, and other platforms
- Exclusive Zip Code - lock in a zip code ensuring no competitors in that area can sign up (Plus plan)
Target Users: Personal lines insurance agents and agencies
Pricing Plans
Starter Plan - $225/month:
Key Features
- Single seat
- Real-time realtor and lender insights
- Advanced search and filtering
- CRM and AMS sync
- Automated agent and loan officer tracking
- All Starter features
- Exclusive zip code territory lock
- Full access for one user
At a Glance
- Founded
- 2025
- Headquarters
- Mt. Juliet, Tennessee, USA
- Employees
- 1-10
- Funding
- Bootstrapped
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Lead intelligence referral partner prospecting real estate data analytics
- Insurance Verticals
- P&C Personal
- Target Customers
- Agents/Agencies
Customers
- [Unknown]
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Last updated: 2026-03-25