Rival Insurance Technology

Insurance management software for brokers, MGAs, and carriers

Core Administration Established Bootstrapped

Overview

Rival Insurance Technology is a cloud-hosted insurance management software provider serving brokers, MGAs, and carriers across Canada. The company was founded in 1991 as Custom Software Solutions Inc. (CSSI) and rebranded as Rival Insurance Technology in September 2023, reflecting a strategic shift toward AI-integrated, open-architected platforms. Rival holds SOC 2 Type II and CSIO eDocs certifications and supports both English and French.

The company offers a suite of products covering broker management, MGA operations, rating and quoting, carrier connectivity, and market intelligence. Its flagship offering, RPM (Rival Platform and Marketplace), is an open-architected Insurance Intelligence Platform with embedded AI, a mobile-first interface, and a modular app ecosystem. The platform can operate as an overlay on existing systems or as a standalone management solution. TBW Flex is the broker-focused management system with integrated rating, while TUW Flex serves MGAs and MGUs with accounting, real-time issuance, and claims management.

Rival serves a broad range of Canadian insurance distributors, including brokers, MGAs, and carriers such as SGI (Saskatchewan Government Insurance), Aviva, Sharp Insurance, and Synex Assurance. With over three decades of operating history and 125+ employees at the time of its rebrand, the company occupies an established position in the Canadian insurance technology market.

Products & Services

RPM (Rival Platform and Marketplace)

An open-architected Insurance Intelligence Platform with AI built into its core. Designed to serve as both an overlay on existing systems and a next-generation standalone management solution for brokers and MGAs of all sizes.

Key Features

AI-powered data-driven insights and journal
Mobile-first, cloud-native architecture
Modular app ecosystem for extensibility

Target Users: Brokers, MGAs

TBW Flex (Broker Management System)

A fully integrated broker management suite for P&C insurance brokers. Cloud-hosted with integrated IntelliQuote rating and underwriting capabilities, automating broker workflows end-to-end.

Key Features

Integrated IntelliQuote rating and quoting
Automated broker workflow tools
Cloud-hosted delivery

Target Users: P&C Brokers

TUW Flex (MGA Management System)

A complete management system for MGAs and MGUs, covering accounting, real-time policy issuance, and claims management throughout the operational lifecycle.

Key Features

Integrated accounting and financial management
Real-time policy issuance
Claims management module

Target Users: MGAs, MGUs

IntelliQuote

A rating, quoting, and underwriting module integrated into the Rival ecosystem. Provides real-time rate comparisons to support brokers and MGAs in delivering fast, accurate quotes.

Key Features

Real-time multi-carrier rate comparisons
Integrated underwriting capabilities
Embedded in TBW Flex

Target Users: Brokers, MGAs

R-Quote

A broker quoting solution that streamlines the quoting process, integrating with Rival's Rating Service for rapid quote generation.

Key Features

Streamlined quote workflow
Integration with Rival Rating Service

Target Users: Brokers

R-Connect

A carrier connectivity solution enabling integration between carriers and distribution partners within the Rival ecosystem.

Key Features

Carrier-to-distributor data exchange
Open-architected connectivity layer

Target Users: Carriers, Brokers, MGAs

REVEAL

A market intelligence and comparative rating data product providing analytics and insights for insurance distributors.

Key Features

Comparative rating data
Market intelligence analytics

Target Users: Brokers, MGAs

At a Glance

Founded: 1991
Headquarters: Toronto, Ontario, Canada
Employees: 51-200
Funding: Bootstrapped

Category & Focus

Category: Core Administration
Subcategories: Broker Management Systems MGA Management Systems Rating & Quoting Insurance Intelligence Platforms
Insurance Verticals: P&C Personal P&C Commercial
Target Customers: Brokers, MGAs/MGUs, Carriers