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Sayata

Commercial risk placement platform streamlining quote-bind-issue for insurance brokers and carriers

Distribution & Sales Acquired $60M (Acquired by Penn-America Group, Sep 2025)
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Overview

Sayata (formerly Sayata Labs) is a commercial risk placement platform that streamlines the quote-bind-issue process for insurance brokers and carriers. Founded in 2017 by Asaf Lifshitz, Iddan Golomb, and Avishay Maya, the company initially focused on cyber insurance before expanding to broader commercial lines.

The platform manages the complete quote-bind-issue process for insurance professionals, enabling them to discover and place more types of risk efficiently. Sayata uses AI and data analytics to help wholesale brokers work with multiple insurance companies in real time.

In September 2025, Sayata was acquired by Penn-America Group, a US insurance company. The acquisition terms were not disclosed but industry sources estimate the deal was worth tens of millions of dollars in cash and shares.

Products & Services

Commercial Risk Placement Platform

Digital marketplace for insurance agencies to work with multiple insurance companies in real time.

Key Features

  • Real-time quoting from multiple carriers
  • Automated submission processing
  • AI-powered risk assessment
  • End-to-end quote-bind-issue workflow

Target Users: Wholesale Brokers, Commercial Lines Underwriters

Cyber Insurance Solutions

Specialized cyber insurance placement tools (original company focus).

Key Features

  • Cyber risk assessment
  • Multi-carrier cyber quotes
  • Simplified cyber policy binding

Target Users: Cyber Insurance Specialists, Commercial Brokers

At a Glance

Founded
2017
Headquarters
Boston, MA
Employees
51-100
Funding
$60M (Acquired by Penn-America Group, Sep 2025)

Category & Focus

Category
Distribution & Sales
Subcategories
Commercial Lines Risk Placement Cyber Insurance
Insurance Verticals
Commercial P&C Cyber SMB
Target Customers
Wholesale Brokers, Carriers, MGAs

Customers

  • [Unknown - wholesale broker clients]

Last updated: 2026-03-25