Sfara

A mobile revolution in safety and control

Data & Analytics Growth Series B

Overview

Sfara is a mobile safety intelligence company headquartered in Hoboken, New Jersey, transforming smartphone motion data into real-time safety insights using on-device AI technology. Founded in 2013 by Sascha Simon, who serves as Founder, President, and CTO, Sfara specializes in smartphone-based telematics, crash detection, and mobile safety analytics for insurance carriers, fleets, governments, and automotive OEMs.

The company's signature innovation is ZeroMotion crash detection -- the world's first all-speed crash detection technology capable of detecting collisions from zero motion (parking lot impacts) through highway speeds, reliably detecting collisions down to 9 mph. This captures an additional 70% of automobile crashes missed by other solutions, addressing a major gap in fleet safety and auto insurance claims.

Sfara operates globally with offices in Hoboken NJ (HQ), Silicon Valley CA, Finland, Israel, and Germany (Sfara GmbH). The company has raised approximately USD 36 million and counts Bosch Service Solutions, Verizon Ventures, and Lerer Hippeau among its investors.

Products & Services

ZeroMotion All-Speed Crash Detection

Patented crash detection technology detecting collisions from zero motion (parking lot impacts) through highway speeds. Reliably detects collisions down to 9 mph. Features Sfara ESP (Suppression Framework) -- a multi-layered AI system that eliminates nuisance alerts and false positives.

Key Features

Detects 70% more crashes than competing solutions
All-speed range: parking lot impacts through highway collisions
Sfara ESP false-positive suppression framework
FNOL automation triggered immediately upon crash detection

Target Users: Insurance carriers, automotive OEMs, fleet operators

Sfara SDK

Software development kit allowing insurance carriers, fleet operators, and automotive OEMs to add telematics, crash detection, FNOL automation, and driver behavior monitoring to their existing smartphone apps. No additional hardware required -- works with smartphones sold since 2013 (6B+ devices).

Key Features

Single-source SDK for crash detection, FNOL, emergency response, and telematics
Hardware-free: no dongles, windshield tags, or additional hardware
Instant Trip Start for hands-free driver-vehicle attribution
GDPR-compliant and privacy-focused architecture

Target Users: Carriers, fleet operators, automotive OEMs embedding telematics into existing apps

UBI Telematics Data

Framework-cleansed usage-based insurance (UBI) data including trip scoring, driving behavior analytics, mileage tracking, and risk metrics to support insurance pricing and underwriting decisions.

Key Features

Trip scoring and driver behavior analytics
Mileage tracking and risk metrics
Framework-cleansed data for UBI programs
Supports both standard UBI and pay-per-mile programs

Target Users: Insurance carriers running UBI programs

Emergency Response

Sfara Triple-Tap emergency response feature enabling manual emergency activation alongside automatic crash-triggered dispatch. Integrated with crash detection for seamless emergency coordination.

Key Features

Automatic crash-triggered emergency dispatch
Manual Triple-Tap emergency activation
Integration with emergency response services
Crash reconstruction data for post-event analysis

Target Users: Fleet operators, insurers, government agencies

At a Glance

Founded: 2013
Headquarters: Hoboken, New Jersey, USA
Employees: 51-200
Funding: Series B

Category & Focus

Category: Data & Analytics
Subcategories: Telematics Crash Detection FNOL Automation UBI / Usage-Based Insurance Driver Behavior Monitoring
Insurance Verticals: P&C Personal P&C Commercial
Target Customers: Carriers, MGAs/MGUs, Fleets