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Stubben Edge

The Smartest Way to Build Financial Products

Distribution & Sales Growth Series A
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Overview

Stubben Edge is a UK-based insurtech company that operates a digital platform simplifying financial product distribution. The company serves as an intermediary marketplace connecting brokers, Independent Financial Advisors (IFAs), and Managing General Agents (MGAs) with insurance, savings, and investment products through a unified technology platform.

Founded in 2010 and transformed through a management buyout in 2018, Stubben Edge has evolved into a comprehensive fintech ecosystem. The platform enables users to access over 100 online products from 110+ insurers through a single integration, eliminating the complexity of managing multiple provider relationships.

The company focuses on API-first distribution, allowing partners to embed financial products into their existing workflows. With a current valuation of approximately $216M following their Series A round, Stubben Edge is positioning itself as a leading embedded insurance infrastructure provider in the European market.

Products & Services

Stubben Edge Marketplace

A unified platform providing instant access to insurance, savings, and investment products from multiple providers.

Key Features

  • 100+ online insurance products
  • 110+ insurer terms of business agreements
  • 25+ banking partner connections
  • Single onboarding process
  • Automated compliance and KYC/KYB

Target Users: Insurance brokers, IFAs, financial advisors

API Suite

Integration tools that allow partners to embed financial products into their own applications, CRMs, and websites.

Key Features

  • REST API for product embedding
  • Automated quoting and binding
  • White-label capabilities
  • Real-time policy issuance
  • Custom workflow integration

Target Users: Insurers, MGAs, technology companies, retailers

Dashboard Management

Centralized administration tools for tracking sales, managing policies, and automating workflows.

Key Features

  • Sales tracking and analytics
  • Policy management
  • Automated admin workflows
  • Commission tracking
  • Document handling

Target Users: Brokers, agencies, financial advisors