Sure

The first AI-native insurance platform -- powering embedded insurance programs for carriers, brands, and MGAs.

Insurtech Infrastructure Growth Series C (USD 123M raised, USD 550M valuation)

Overview

Sure is an AI-native insurance infrastructure company founded in 2015 and headquartered in Santa Monica, California. The company provides a comprehensive SaaS platform that enables insurance carriers, consumer brands, marketplaces, and MGAs to build, launch, and scale modern digital insurance programs at scale.

Sure's platform covers the full insurance lifecycle -- from quoting and rating through binding, policy management, claims processing, and compliance monitoring -- all underpinned by AI orchestration. Its embedded insurance model allows non-insurance businesses to offer white-label insurance products directly within their own customer journeys through flexible APIs. The company operates across 6 continents with offices in North America, Asia, and Europe.

The company raised USD 100M in a Series C round in October 2021 at a USD 550M valuation, led by Declaration Partners and Kinnevik, bringing total funding to USD 123M. Sure has been recognized on the Forbes Fintech 50 list in both 2023 and 2024, and launched the insurance industry's first Model Context Protocol (MCP) capability in June 2025.

Products & Services

Sure Platform

AI-native core insurance infrastructure covering the end-to-end insurance lifecycle. Includes quoting, rating, binding, policy management, claims processing, agent tools, payment processing, and compliance monitoring.

Key Features

AI-driven automation across distribution and servicing
Modular architecture supporting carriers and embedded programs
Built-in agent tools and payment processing
API-first design for integration into partner systems
Model Context Protocol (MCP) support for AI agent integration (June 2025)

Target Users: Insurance carriers, MGAs

Sure Connect

Embeddable digital insurance solutions for consumer brands and marketplaces. Enables any business to offer white-label insurance products -- including renters, home warranty, rental car, product warranty, travel, and AD&D -- within their customer experience.

Key Features

White-label insurance modules by line of business
Rapid integration via APIs
End-to-end digital enrollment and policy servicing
Documented 30% adoption increases for partner integrations

Target Users: Consumer brands, marketplaces, SaaS platforms

Anywhere Insurance

Modular programs for auto, homeowners, and renters insurance enabling digital-first distribution.

Target Users: Carriers, agencies, digital platforms

Sure Verify

AI-powered policy compliance monitoring tool (launched February 2025). Automates insurance coverage verification for landlords, lenders, and property managers with real-time policy status verification.

Key Features

Automated compliance monitoring
Real-time policy status verification
Reduces manual verification overhead

Target Users: Property managers, lenders, landlords

Quote Assist

Digital quoting engine for insurance agents (launched January 2024), enabling faster digital quote generation and comparison.

Target Users: Independent insurance agents

Growth Services

Full-service advisory for carriers and brands launching new digital insurance programs, including strategy, implementation, and go-to-market support.

Target Users: Carriers, consumer brands new to embedded insurance

At a Glance

Founded: 2015
Headquarters: Santa Monica, California
Employees: 201-500
Funding: Series C (USD 123M raised, USD 550M valuation)

Category & Focus

Category: Insurtech Infrastructure
Subcategories: Embedded Insurance Policy Administration Digital Distribution AI Automation Compliance Monitoring
Insurance Verticals: P&C Personal P&C Commercial Specialty/E&S
Target Customers: Carriers, MGAs/MGUs, Agents/Agencies