Trufla
A plug and play broker ecosystem powering insurance brokers and agencies with innovative digital solutions
Overview
Trufla Technology is an award-winning insurtech company delivering a 360-degree digital strategy for modern insurance brokerages. Founded in 2018 from the merger of SharpMobile and E-Method Digital Agency, Trufla was built by brokers who understood firsthand the limitations of antiquated software in the insurance industry.
The company offers a comprehensive suite of digital solutions including CRM and lead management (truMarket), custom websites (truWeb), customer self-service mobile apps (truMobile), and AI-driven analytics through their DataHub platform. Trufla's innovative AI assistant, Trudi, transforms insurance brokerages by providing data-driven insights, personalized customer interactions, and streamlined processes.
With over 200 broker clients globally and a team of 100+ specialists, Trufla has rapidly emerged as a premier AI-centric insurtech provider in Canada. The company currently works with four of the top ten brokerages globally and was named Best InsurTech Provider by Insurance Business Canada in 2022.
Products & Services
truMarket
Lead management and CRM platform for insurance agencies.
Key Features
- Lead capture and tracking
- Automated email and SMS campaigns
- Conversion optimization
- Sales pipeline management
- Customer relationship management
Target Users: Brokers, Agencies, Sales Teams
truWeb
Website design, hosting, and digital marketing for insurance brokerages.
Key Features
- Interactive, high-ranking websites
- SEO optimization
- PPC and Google Ads management
- Content management system
- Digital advertising campaigns
Target Users: Brokers, Marketing Teams
truMobile
Branded customer self-service mobile application and portal.
Key Features
- Customer self-service portal
- Policy management
- Claims submission
- Document storage
- Data analytics and insights
Target Users: Policyholders, Brokers
truConnect
Quote, bind, and issue platform for online insurance transactions.
Key Features
- Real-time quoting
- Online binding and issuance
- Improved binding ratios
- Seamless customer experience
- Integration with carrier systems
Target Users: Brokers, Customers
DataHub
Analytics and AI-powered insights platform.
Key Features
- Policy KPI Dashboard
- AI Retention X-Ray
- Data-driven decision support
- Customer insights
- Performance analytics
Target Users: Brokerage Leadership, Operations
Trudi
AI-powered digital assistant for insurance operations.
Key Features
- Data-driven insights
- Personalized customer interactions
- Enhanced underwriting support
- Retention optimization
- Marketing automation
Target Users: Brokers, Underwriters, Customer Service
truConsult
Strategic advisory services for digital transformation.
Key Features
- Three-phase approach: Discover, Determine, Deliver
- Digital strategy development
- Expert evaluation and advice
- Technology roadmap planning
Target Users: Brokerage Leadership
PolicyPro
Back-office outsourcing and support services.
Key Features
- Administrative support
- Policy processing
- Back-office operations
- Scalable staffing solutions
Target Users: Brokers, Operations Teams
At a Glance
- Founded
- 2018
- Headquarters
- Calgary, Alberta, Canada
- Employees
- 51-200
- Funding
- Private
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Lead Management CRM Platform Agency Marketing Customer Self-Service
- Insurance Verticals
- P&C Personal P&C Commercial
- Target Customers
- Brokers, Agencies
Customers
- Four of the top ten global brokerages
- 200+ brokerages across North America
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Last updated: 2026-03-25