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Wuuii

Software for insurers, communities, and property owners to mitigate wildfire risk

Underwriting & Risk Startup Pre-Seed
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Overview

Wuuii (pronounced "woo-ee") provides risk management software and services for insurance companies and brokers to better underwrite and mitigate wildfire risks using advanced machine learning, remote sensing, ground truth data capture, and behavioral science. The company name is a play on the wildfire science community's acronym for the wildland-urban interface (WUI). Founded in 2021 by Ivan O'Neill and Aron Boettcher, Wuuii is headquartered in San Francisco and serves insurers, government agencies, property owners, and fire safe groups across California.

Wuuii incorporates industry-leading AI, remote sensing, behavioral science, and the latest research from wildfire science labs including IBHS and NIST to help property owners, insurers, agencies, and communities reduce their wildfire risk. The platform analyzes satellite and aerial imagery of homes and other data sources to assess home hardening, defensible space, vegetation, neighborhood, and community risk factors to determine wildfire scores.

Wuuii also established and operates Madronus Wildfire Defense, a full-service provider of wildfire risk consultations, inspections, and a vetted contractor network. The Madronus program facilitates IBHS Wildfire Prepared Home certification for California FAIR Plan policyholders, covering 85% of California homeowners across 43 of the state's 58 counties. Property owners who start with Madronus are five times more likely to achieve Wildfire Prepared Home designation and save thousands of dollars in unnecessary work compared with self-service options.

Products & Services

Insurer Platform

Underwriting analytics and risk engagement tools for insurance companies.

Key Features

  • AI-powered property risk monitoring and scoring
  • Insured engagement tools for wildfire risk reduction
  • IBHS Wildfire Prepared Home standard alignment
  • CA Safer from Wildfires regulatory compliance
  • White-label customization options
  • Vetted service provider network integration

Target Users: P&C Carriers, Underwriters, Brokers

Agency Platform

Assessment software for government agencies managing defensible space and structure hardening programs.

Key Features

  • Defensible space and structure hardening assessment tools
  • AB 38 compliance support (California regulation)
  • Interactive property owner reports
  • Incentive program administration and management

Target Users: Government Agencies, State Fire Marshals

Property Owner Solutions

Customized mitigation plans and tools for homeowners based on current building science.

Key Features

  • Personalized wildfire mitigation plans
  • DIY implementation options
  • Contractor quotes for professional assistance
  • Eligibility screening for financial incentive programs

Target Users: Homeowners, Property Owners

Fire Safe Group Solutions

Tools for community wildfire resilience programs and fire safe councils.

Key Features

  • Assessment software platform
  • Training resources and programs
  • Contractor marketplace access
  • Grant program administration
  • Reporting dashboards
  • Firewise USA good standing maintenance support

Target Users: Fire Safe Councils, Community Groups

Madronus Wildfire Defense

Full-service wildfire risk mitigation program established by Wuuii in 2021.

Key Features

  • IBHS Wildfire Prepared Home certification facilitation
  • Remote and in-person wildfire risk consultations
  • Inspections by certified wildfire mitigation specialists
  • Vetted contractor network for mitigation work
  • Coverage across 43 California counties (85% of CA homeowners)
  • 5x higher likelihood of achieving Wildfire Prepared Home designation vs. self-service

Target Users: FAIR Plan Policyholders, California Homeowners

At a Glance

Founded
2021
Headquarters
San Francisco, California
Employees
1-10
Funding
Pre-Seed

Category & Focus

Category
Underwriting & Risk
Subcategories
Wildfire Risk Analytics Climate Risk Mitigation Risk Scoring AI/ML
Insurance Verticals
P&C Personal P&C Commercial Specialty/E&S
Target Customers
Carriers, Brokers, Agents/Agencies, Consumers

Customers

  • P&C insurance carriers and brokers
  • California homeowners and property owners
  • Government agencies and state fire marshals
  • Fire safe councils and community groups
  • Insurance agencies
  • Rob Mokry Insurance Agency (wine country, California)

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Last updated: 2026-03-25