Overview
Adjusto is a human-centered AI and automation company transforming how insurers manage personal property claims. Founded in April 2024 by former adjusters and technology leaders, Adjusto empowers claims professionals to settle contents claims with speed, accuracy, and less friction. The company offers both software and services, giving insurers the flexibility to handle claims themselves or with Adjusto's help.
CEO Michael Balarezo, a former all-lines adjuster turned software engineer, founded Adjusto after surviving the 2021 Marshall Fire in Colorado. Experiencing firsthand the frustrations of an outdated claims process, he set out to bridge the trust gap between carriers and policyholders. The founding team brings experience from Capital One, Crunchbase, Instawork, and other leading technology companies.
Adjusto brings a science-based approach deeply rooted in data science, machine learning, and statistics. Rather than simply digitizing paperwork, the platform delivers true automation that processes claims in minutes while ensuring fairness for both insurers and policyholders.
Products & Services
FairMatch (SaaS)
A contents claim management platform built to handle the entire claims process and fit modularly into existing workflows. FairMatch is the first AI-powered platform purpose-built to resolve contents claims with accuracy, empathy, and adjuster intelligence.
Key Features
- Fully automated product matching and valuations using live web data
- Adjuster tools for like-kind-and-quality valuations with consistent depreciation logic
- Transparent live-product matching with verifiable pricing and URLs
- Integrated policyholder platform for claim submission and tracking
- Video AI that turns walkthrough videos into ready-to-review inventories
- Straight-through processing for high-frequency, low-severity claims
- Duplicate and outlier detection for fraud prevention
- Video geolocation checks for authenticity
- Customizable industry-standard depreciation categories
Target Users: Claims adjusters, claims managers, policyholders
Adjusto Onsite (Service)
Combines highly trained field experts with Adjusto's patent-pending FairMatch software to deliver fast and accurate inventories and valuations for large losses.
Key Features
- Immediate capacity across the United States
- Fraction of the price of traditional valuation services
- Large losses handled in days, not weeks
Target Users: Carriers and TPAs handling catastrophic or large property losses
At a Glance
- Founded
- 2024
- Headquarters
- Superior, CO
- Employees
- 1-10
- Funding
- Bootstrapped
Category & Focus
- Category
- Claims Technology
- Subcategories
- Claims automation contents valuation AI-driven matching
- Insurance Verticals
- P&C Personal P&C Commercial
- Target Customers
- Carriers, TPAs, MGAs/MGUs, Agents/Agencies
Customers
- [Unknown]
Links
Similar Companies
-
RekFixAI-powered accident platform connecting victims, insurers, and service providers throughout the claims journey -
RRightIndemDigital claims platform for insurers, MGAs, brokers, and TPAs
-
RecovX HealthEmpowering injured accident victims to file third-party liability claims directly, without an attorney. -
ProofTecAI-powered vehicle damage detection and attribution for mobility and insurance sectors -
PrecisionGxAI-powered claims intelligence that identifies and recovers inappropriate payments across medical and pharmacy claims. -
PPhoenix Enterprise SolutionsJob management and claims workflow software for property restoration contractors
Last updated: 2026-05-12