ADREA RUBIN COMPANIES
Data-driven direct-to-consumer marketing agency specializing in insurance and financial services customer acquisition for the senior and baby boomer market.
Overview
Adrea Rubin Companies is a direct-to-consumer marketing agency with over 35 years of experience specializing in insurance and financial services customer acquisition. Founded in 1990 by Adrea J. Rubin, the firm has built deep expertise in serving insurance carriers, health plans, and financial institutions that target baby boomer and senior consumers.
The company operates through two entities: Adrea Rubin Marketing, which provides integrated direct marketing strategy and execution, and Calibrant Digital (launched April 2019), an affiliate focused on digital marketing for regulated industries including insurance and financial services. Together, the firms have worked with more than 40 insurance carriers and generated over USD 100 million in premium for their clients.
Adrea Rubin Marketing is certified by the Women's Business Enterprise National Council (WBENC) as a women-owned business diversity vendor, a designation maintained for over 15 years. The firm is also licensed to sell Life, Health, and Property & Casualty insurance products.
Products & Services
Integrated Direct Marketing
Full-service marketing strategy and execution for insurance and financial services clients targeting baby boomer and senior consumers.
Key Features
- Multi-channel campaign development (direct mail, outbound telemarketing, digital, insert media)
- Data procurement and audience targeting for regulated verticals
- Competitive research and market intelligence
- Custom predictive modeling and audience analytics
- Creative messaging, campaign strategy, and media planning
Target Users: Insurance carriers, health plans, Medicare supplement and Medicare Advantage plans, life insurance companies
Calibrant Digital
Online marketing and consulting affiliate redefining digital channels for regulated industries.
Key Features
- Lead generation campaigns for insurance and financial services
- Data analytics and audience segmentation
- Search engine marketing (SEM) and display advertising
- Email marketing and creative production
- Digital media strategy and buying
Target Users: Insurance and financial services organizations seeking digital customer acquisition
Data & Analytics Services
Custom data solutions to support policyholder acquisition and retention.
Key Features
- Customer insight and segmentation modeling
- Demographic analysis for senior and boomer populations
- Lead scoring and response prediction
- Competitive intelligence and marketplace analysis
Target Users: Insurance carriers and health plans
At a Glance
- Founded
- 1990
- Headquarters
- New York, New York
- Employees
- 11-50
- Funding
- Bootstrapped
Category & Focus
- Category
- Distribution & Marketing
- Subcategories
- Direct Marketing Lead Generation Data Analytics Digital Marketing
- Insurance Verticals
- Life & Annuity P&C Health
- Target Customers
- Carriers, Health Plans
Customers
- Insurance carriers (40+ carriers served since founding)
- Medicare supplement and Medicare Advantage plan sponsors
- Health plans
- Life insurance companies
- Financial services institutions targeting senior and baby boomer consumers
Similar Companies
-
jjustInCaseTechnologiesAI-powered insurance sales and operations platform for Japanese carriers and distributors
-
RRicono, Inc.We power financial operations for insurance distributors.
-
ReeskeAI-powered embedded insurance platform delivering personalized income protection for the digital-first generation. -
Redpear CommunicationsWhatsApp-based insurance distribution platform for African insurers -
rriskineWhite-label digital advisory and sales software for insurance and financial institutions
-
RRetireOneThe leading independent platform for fee-based insurance solutions for RIAs and fee-only advisors.
Last updated: 2026-04-09