Overview
Amplo (formerly Veruna) is a technology company rebuilding the foundation of insurance agency management systems. Founded in 2015 and rebranded in September 2025, Amplo is designing a modern AMS that reduces busywork, simplifies workflows, and helps agencies focus on client relationships rather than administrative tasks.
The company takes a first-principles approach to agency technology, building from scratch with automation and data-first design at its core rather than patching legacy systems. The platform is built on Salesforce and aims to serve as a "co-pilot" for insurance agencies, anticipating client needs, streamlining renewals, and giving teams more time for advisory work.
Led by CEO Chris Light, who joined in late 2024 to rethink how agency tech should work, Amplo is positioned as a modern alternative to traditional agency management systems. The company has raised over $15 million in funding and serves independent insurance agencies looking to modernize their operations.
Products & Services
Amplo AMS
A modern agency management system designed to automate administrative work and help agencies focus on growth and client relationships.
Key Features
- Client-centric design with Customer360 view
- AI-native foundation with built-in automation
- Unified platform combining sales, service, and agency operations
- Smart data translation eliminating duplicate data entry
- Predictive analytics
- No-code configurability
- Integration with carriers and partners
Target Users: Independent insurance agents, agency principals, account managers, customer service representatives
Data Translation Engine
Automated data movement and translation between clients, carriers, and partners without duplicate entry.
Key Features
- Automatic information flow between stakeholders
- Carrier integration
- Partner data synchronization
- Elimination of manual data re-entry
Target Users: Operations staff, account managers
At a Glance
- Founded
- 2015
- Headquarters
- Hopkinton, Massachusetts
- Employees
- 11-50
- Funding
- Series B
Category & Focus
- Category
- Agency Management System (AMS)
- Subcategories
- CRM Policy Management Client Management Workflow Automation
- Insurance Verticals
- P&C
- Target Customers
- Independent Insurance Agencies, Brokers
Customers
- [Unknown - specific customers not publicly disclosed]
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Last updated: 2026-03-25