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Applied Systems

The leading global provider of cloud-based software for the P&C and benefits insurance industries

Agency Management Systems Enterprise Private Equity
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Overview

Applied Systems is the leading global provider of cloud-based software to the property & casualty (P&C) and benefits insurance industries. Recognized as a pioneer in insurance automation and the innovation leader, Applied is one of the world's largest providers of agency and broker management systems, serving customers throughout the United States, Canada, the Republic of Ireland, and the United Kingdom.

The company operates around the concept of the "Digital Roundtrip of Insurance" - a seamlessly connected ecosystem enabling agencies to manage prospecting, sales, servicing, renewals, and back-office operations. The platform integrates artificial intelligence throughout the workflow to enhance automation and efficiency.

Applied Systems serves more than 11,000 agencies and brokerages worldwide, representing more than 135,000 producers, CSRs, and other insurance professionals. 7 of the top 10 agencies (Business Insurance Top 100) use Applied Epic, and 68% of Insurance Journal Top 100 agencies rely on Applied.

Products & Services

Applied Epic

Cloud-based agency management platform for P&C and benefits agencies and brokerages.

Key Features

  • Full agency management functionality
  • Native benefits capabilities
  • Integrated rating and quoting
  • Sales automation and pipeline management
  • Document management

Target Users: Large and mid-size agencies, brokerages

EZLynx Management System

Cloud-based agency management system designed for independent agencies of all sizes.

Key Features

  • Agency management
  • Personal lines rating
  • Commercial lines submissions
  • Email marketing and text messaging
  • Client self-service portal

Target Users: Independent agencies, small to mid-size agencies

Applied TAM

Legacy agency management software for day-to-day business operations.

Key Features

  • Policy administration
  • Customer management
  • Accounting and reporting

Target Users: Existing TAM customers

Epic Quotes Personal Lines

Fully integrated quoting module for personal lines within Applied Epic.

Key Features

  • Auto and home quoting
  • 525+ insurer integrations via EZLynx
  • Pre-filled client data from Epic
  • Real-time comparative rating

Target Users: Applied Epic users writing personal lines

Epic Quotes Commercial Lines (Tarmika)

Commercial lines comparative rating integrated into Applied Epic.

Key Features

  • Multi-carrier commercial quoting
  • Streamlined submission process
  • Integrated within Epic workflow

Target Users: Applied Epic users writing commercial lines

Tarmika

Industry-leading commercial lines quoting tool (standalone).

Key Features

  • Single-entry commercial quoting
  • Multi-carrier submissions
  • Appetite search

Target Users: Independent agents, commercial lines producers

Ivans Distribution Platform

Industry platform to streamline commercial submission process through standardized digital connections.

Key Features

  • Carrier-agency connectivity
  • Download services
  • Real-time policy data exchange
  • Market appetite via Ask Kodiak

Target Users: Carriers, MGAs, agencies

Indio

Application and submission management platform for insurance agencies.

Key Features

  • Digital insurance applications
  • Client collaboration
  • Applied Epic integration
  • Document automation

Target Users: Agencies, insureds

Applied Pay

AMS-native digital payments solution for insurance.

Key Features

  • Credit card, ACH, premium financing
  • Integrated with Epic, EZLynx, CSR24
  • Agency-branded checkout
  • Automated reconciliation

Target Users: Agencies, policyholders

Applied CSR24

Customer self-service portal for policyholders.

Key Features

  • Policy information access
  • Payment processing
  • Certificate requests
  • ID card downloads

Target Users: Policyholders, agency clients

Applied Marketing Automation

Marketing and engagement platform for insurance agencies.

Key Features

  • Email campaigns
  • Cross-sell opportunities
  • Client communications
  • Retention marketing

Target Users: Agency marketing teams

Applied Mobile

Mobile app for agency employees.

Key Features

  • Access Epic on mobile devices
  • Client information lookup
  • Policy details on the go

Target Users: Producers, CSRs

Applied Analytics

Business intelligence and reporting platform.

Key Features

  • Dashboards and KPIs
  • Performance tracking
  • Custom reporting

Target Users: Agency principals, managers

Planck

AI-powered data enrichment and underwriting platform (acquired 2024).

Key Features

  • Commercial risk data
  • Real-time business intelligence
  • Underwriting automation

Target Users: Carriers, MGAs, agencies

At a Glance

Founded
1983
Headquarters
University Park, Illinois
Employees
2,000+
Funding
Private Equity

Category & Focus

Category
Agency Management Systems
Subcategories
Rating & Quoting Distribution Payments Connectivity
Insurance Verticals
P&C Benefits
Target Customers
Independent Agencies, Brokerages, MGAs, Carriers

Customers

  • 11,000+ agencies and brokerages worldwide
  • 135,000+ insurance professionals
  • 7 of top 10 Business Insurance Top 100 agencies
  • 68% of Insurance Journal Top 100 agencies

Last updated: 2026-03-25