Overview
Bow Wow Meow is one of Australia's earliest and longest-running pet insurance brands, tracing its roots to 1995 when it launched as a provider of personalised pet ID tags. The company entered the pet insurance market in 2008, among the first in Australia to offer the product, and has grown to cover over 200,000 Australian pets. The business operates as an Authorised Representative (AR 318913) of PetSure (Australia) Pty Ltd, which issues and underwrites the policies.
The brand has built strong consumer recognition through a customer-first model, paying out more than AUD 50 million in claims in 2025 alone. Bow Wow Meow reports that 40% of new customers come through referrals from friends, veterinarians, or breeders, reflecting high satisfaction among its policyholder base.
At a Glance
- Headquarters
- Castle Hill, NSW, Australia
- Employees
- 51-200
Category & Focus
- Category
- Specialty Solutions
- Insurance Verticals
- P&C Personal
Links
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Last updated: 2026-05-11