CLUPP
Pay-per-kilometer vehicle insurance for Latin America's mobility workers and gig economy drivers
Overview
CLUPP is a Mexico-based digital insurance carrier that pioneered usage-based, pay-per-kilometer vehicle insurance in Latin America. The company operates as a mutual insurance company, offering a mobile-first platform where monthly premiums are determined by actual kilometers driven, verified through odometer photos submitted via its mobile app. This model enables premium reductions of up to 40% for low-mileage drivers and safe driving habits.
Founded in 2017 by actuary Omar Said Lopez Tronco and insurtech executive Marisol Sanchez Navarrete, CLUPP targets underserved mobility workers, gig economy drivers, and individuals who drive infrequently -- a segment chronically overcharged by traditional usage-agnostic policies. The company was accepted into Y Combinator's Winter 2022 batch and previously completed MassChallenge in 2018, placing it among a select group of LatAm insurtechs to reach global accelerators.
CLUPP has expanded beyond auto insurance into life, homeowners, and B2B SaaS offerings for brokers, along with a financing guarantee insurance product for US-market startups. The company has also deployed CluppGPT-1, an AI-powered WhatsApp bot described as the most advanced customer service bot in Mexico's insurance industry.
Products & Services
Pay-Per-Kilometer Vehicle Insurance
Core product offering coverage based on kilometers driven. Covers cars, motorcycles, bicycles, electric bikes, scooters, and skateboards. Monthly premiums are calculated from odometer photo submissions via the mobile app. Customers can purchase, modify, and cancel policies entirely through the app.
Rideshare Driver Coverage
Dedicated coverage for gig economy drivers working on rideshare platforms. Covers both personal and commercial use, addressing the coverage gap for drivers who spend less than 40 hours per week on platforms like Uber and Didi.
Life Insurance
Individual life insurance products available to CLUPP customers in Mexico and Latin America.
Homeowners Insurance
Residential property insurance offered alongside auto and life products.
B2B SaaS for Insurance Brokers
Digital distribution tools enabling insurance brokers worldwide to manage and distribute insurance products through modern digital channels.
Financing Guarantee Insurance (US)
A guarantee insurance product for startups in the US market, securing business financing obligations.
At a Glance
- Founded
- 2017
- Headquarters
- Mexico City, Mexico
- Employees
- 11-50
Category & Focus
- Category
- Specialty Solutions
- Insurance Verticals
- P&C Personal P&C Commercial
- Target Customers
- Consumers, Agents/Agencies
Customers
- Mobility workers and gig economy drivers (rideshare, delivery)
- Part-time rideshare drivers who spend under 40 hours per week on platforms
- Low-mileage drivers seeking to reduce insurance costs
- Insurance brokers globally (via B2B SaaS product)
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Last updated: 2026-05-11