Insly

Low-risk insurance software partner for MGAs and insurers. Fast setup, AI-powered and real results.

Core Administration Growth Seed

Overview

Insly is a cloud-based, low-code insurance software platform that enables Managing General Agents (MGAs), insurers, and brokers to build, distribute, and manage insurance products without extensive coding. Founded in 2013 by Risto Rossar in Tallinn, Estonia, the company has grown to serve over 1,000 brokers, MGAs, and insurers globally with more than 15,000 individual users.

The platform covers the entire insurance lifecycle from quote to claims, plus accounting and reporting. Insly's modular architecture and open APIs allow for seamless integration with existing systems, enabling customers to handle on average double the gross written premium (GWP) compared to legacy systems by automating manual tasks.

With offices in Tallinn (core development), London, Vilnius, and Warsaw, Insly has achieved significant growth including an EUR 8 million annual revenue run rate and profitability by 2024. The platform has transacted over EUR 1 billion in gross premiums and built more than 200 insurance products.

Products & Services

Product Builder

Create non-life insurance products in weeks without coding using a low-code/no-code interface.

Key Features

Drag-and-drop product configuration
No developer involvement required
Implementation in 2-3 weeks for product drafts
Full operational launch within 3+ months

Target Users: Product managers, underwriters at MGAs and insurers

Product Distribution

Multi-channel sales workflows supporting broker, direct, and embedded distribution models.

Key Features

Broker portal capabilities
Direct-to-consumer sales support
Embedded insurance integrations
API-based rate engine for partner access

Target Users: Distribution teams, brokers, digital channels

Accounting & Reporting

Automated financial functions with compliance reporting capabilities.

Key Features

100% accounting accuracy claimed
Automated bordereaux generation
Compliance reporting
Financial reconciliation

Target Users: Finance teams, operations managers

Claims Management

End-to-end claims handling across all business lines.

Key Features

Full claims lifecycle management
Integration with third-party claims tools
Multi-line support
Reporting and analytics

Target Users: Claims handlers, operations teams

FormFlow (AI-Powered)

AI-powered submission conversion tool that streamlines the broker submission process.

Key Features

Accepts submissions in any format (Word, PDF, email, handwritten notes)
Automatic data extraction and formatting
Eliminates manual re-keying
Higher volume quote processing

Target Users: Underwriters, operations teams at MGAs

At a Glance

Founded: 2013
Headquarters: Tallinn, Estonia
Employees: 51-200
Funding: Seed

Category & Focus

Category: Core Administration
Subcategories: Policy Administration Agency Management CRM Claims Management
Insurance Verticals: P&C Specialty
Target Customers: MGAs, Carriers, Brokers, Agents