Overview
itel (ITEL Laboratories) is a property claims data and analytics company that provides insurance carriers, adjusters, and third-party administrators with real-time material pricing, repair-versus-replace analysis, and material matching solutions. Founded in 1993 as a small carpet analysis laboratory in Jacksonville, Florida, the company has grown into a recognized industry standard used by all the top 100 carriers in North America, supporting over two million property insurance claims annually.
itel operates a proprietary building materials database covering more than 20,000 products and 6.7 million data points, continuously updated with current pricing and retail availability. Its solutions integrate directly into leading estimating platforms -- most notably Verisk Xactimate -- enabling adjusters to access localized, accurate pricing without leaving their existing workflows.
In May 2025, itel was acquired by Nearmap, a property intelligence company and Thoma Bravo portfolio company, in a transaction valued at approximately USD 1.3 billion. The combined entity aims to deliver end-to-end property intelligence spanning underwriting and claims. itel CEO Brian Matthews continues to lead the company and joined the Board of Directors of the combined company.
Products & Services
Asphalt Shingle Pricing (ASP)
Real-time, localized pricing for asphalt shingles integrated directly into Verisk Xactimate and other estimating platforms.
Key Features
- Instant pricing without leaving the estimating platform
- Localized data reflecting regional market conditions
- Continuously updated product database
Target Users: Claims adjusters and carriers handling roofing claims
Vinyl Siding Pricing (VSP)
Real-time pricing for vinyl siding materials integrated into adjuster workflows.
Key Features
- Seamless workflow integration with Xactimate
- Accurate, market-reflective pricing
- Supports partial and full replacement scenarios
Target Users: Claims adjusters handling exterior siding claims
Flooring Pricing
Comprehensive identification and pricing of like-kind-and-quality flooring products.
Key Features
- Matches discontinued and current product lines
- Covers carpet, hardwood, vinyl, laminate, and tile
- Integrates with field-use workflows
Target Users: Claims adjusters evaluating flooring damage
Roof Repair vs. Replace Analysis
Expert determination of whether damaged roofing should be repaired or fully replaced, reducing unnecessary replacement costs and disputes.
Key Features
- Independent, defensible repairability assessment
- Reduces overpayment and coverage disputes
- Supports carrier compliance requirements
Target Users: Carriers and adjusters on storm and weather claims
Cabinet & Furniture Analysis
Identifies repair candidates for wood furnishings and cabinetry with guaranteed repair estimates.
Key Features
- Access to a network of master wood repair specialists
- Guaranteed repair cost estimates
- Alternative to full replacement on kitchen and furniture claims
Target Users: Adjusters and homeowners on interior damage claims
Material Matching (Roofing, Siding, Wood & Laminate)
Identifies exact or equivalent current products for discontinued or hard-to-source building materials, enabling targeted repairs rather than full replacements.
Key Features
- Database of 20,000+ building products
- Covers roofing, siding, wood, and laminate categories
- Reduces claim costs by enabling partial repair
Target Users: Claims professionals handling partial-damage scenarios
ITEL NOW Mobile App
Field-use mobile application enabling adjusters to identify, price, and analyze damaged property materials in real time.
Key Features
- Real-time pricing and analysis from the field
- Integrates with itel data platform
- Supports faster on-site claims decisions
Target Users: Field adjusters and CAT response teams
Housing Solutions
24-hour emergency Additional Living Expenses (ALE) relocation assistance for displaced policyholders.
Key Features
- 24/7 emergency housing placement
- Hotel and rental property options
- Reduces ALE cycle time for carriers
Target Users: Carriers handling habitability claims
At a Glance
- Founded
- 1993
- Headquarters
- Jacksonville, Florida, USA
- Employees
- 201-500
- Funding
- Acquired
Category & Focus
- Category
- Claims Technology
- Subcategories
- Material Pricing Repair vs. Replace Analysis Material Matching Claims Analytics
- Insurance Verticals
- P&C Personal P&C Commercial
- Target Customers
- Carriers, TPAs, Agents/Agencies
Customers
- All top 100 carriers in North America (as reported by GTCR/Nearmap acquisition announcements)
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Last updated: 2026-06-03