Novidea

Cloud-native, data-driven insurance management platform built on Salesforce

Agency Management Systems Growth Series C

Overview

Novidea is the leading Insurtech provider of a cloud-native, data-driven insurance management platform. Built on Salesforce, Novidea's platform is the first of its kind designed specifically for the insurance distribution industry. With its open API architecture, Novidea enables brokers, agents, MGAs, MGUs, and wholesalers to modernize and manage the customer journey end-to-end, driving growth across the entire insurance distribution lifecycle.

The company's streamlined and automated platform fully integrates front, middle, and back offices. Insurance businesses benefit from a 360-degree view of customers and policies, with access to data and actionable insights anytime, anywhere, and on any device. The platform supports all insurance lines including wholesale, retail, and reinsurance, offering multi-carrier and multi-line capabilities.

Founded in 2009 by Roi Agababa, Novidea has grown to support more than 100 customers across 22 countries, managing tens of millions of policies. Notable clients include global insurance leaders such as Howden Group, AJ Gallagher, Marsh, WTW, and QBE.

Products & Services

Novidea Insurance Management Platform

A complete cloud-based broker management platform that manages the full lifecycle of the policy from quote to issuance, endorsement management, claims, and automated renewals.

Key Features

360-degree customer and policy view
Integrated front, middle, and back office
Multi-carrier and multi-line support
Automated workflows and renewals
Real-time data access from any device
Bordereaux reporting and compliance

Target Users: Agencies, Brokers, MGAs, MGUs, Wholesalers

Low-Code Automation Engine

Rules-based automation platform empowering insurance organizations to work smarter and more efficiently.

Key Features

Custom workflow automation
Business rules configuration
Seamless digital customer experience
No-code/low-code customization

Target Users: Operations teams, IT administrators

Hybrid Fronting Carrier Solution

Specialized solution for hybrid fronting carriers managing the full insurance lifecycle.

Key Features

Binder setup and bordereaux reporting
Reinsurance placement and compliance
Quote, bind, and policy issuance
Premium processing and claims
Cross-entity and partner consolidation

Target Users: Hybrid fronting carriers, MGAs

At a Glance

Founded: 2009
Headquarters: Netanya, Israel
Employees: 201-500
Funding: Series C

Category & Focus

Category: Agency Management Systems
Subcategories: Insurance Management Platform Broker Management System MGA Software
Insurance Verticals: P&C Specialty Reinsurance
Target Customers: Brokers, MGAs, MGUs, Wholesalers, Agents