PainWorth
Automate your personal injury claim with AI-powered valuation and settlement
Overview
PainWorth is an insurtech and legal technology platform that uses artificial intelligence to automate personal injury claims valuation and settlement. Founded in 2019 by Mike Zouhri and Chris Trudel after Zouhri was struck by a drunk driver and experienced the frustrating, slow, and expensive process of settling an injury claim firsthand, PainWorth aims to bring clarity, accessibility, and affordability to the personal injury claims process.
The platform uses award-winning, patent-pending technology to analyze thousands of legal cases, interpreting case law to determine the value of pain and suffering based on specific injury types and severities. PainWorth quickly applies relevant legislation, reads thousands of past legal cases, and generates accurate valuations with supporting citations and documentation. The company operates under Settle Smart Ltd. and serves both consumers and industry professionals.
PainWorth has helped claimants with over $200,000,000 in bodily injury claims since launch, serving users across Canada and the United States. The company has also launched Adjustly, a B2B product for insurance adjusters and personal injury lawyers. PainWorth won Hartford's 2021 Global Insurtech Innovation Challenge and the American Bar Association's 2021 Startup Alley, earning the title of World's Best Emerging Insurance Product.
Products & Services
Personal Injury Claims Calculator
AI-powered tool that calculates and values personal injury claims for individual claimants. Available at zero cost with no fees unless the claimant wins.
Key Features
- Instant claim valuation based on injury type and severity
- Analysis of thousands of similar legal cases with supporting citations
- Jurisdiction-specific regulatory compliance (Alberta, Ontario, US states)
- Self-directed tools for claim preparation and negotiation
- 24/7 availability with toll-free phone support
Target Users: Injury Victims, Personal Injury Claimants
Legal Representation Services
AI-augmented legal representation for personal injury claims up to $100,000, operating as a law firm and Alternative Business Structure in Alberta.
Key Features
- 28% contingency fee (lower than traditional law firms)
- AI tools for efficient case handling and valuation
- In-app negotiation and settlement tools
- Accident benefits application assistance (Alberta, Ontario)
- Automated document generation
Target Users: Personal Injury Claimants in Canada
Adjustly
B2B subscription-based software platform for insurance industry professionals, launched in 2021. Provides AI-powered claims analysis tools on a single dashboard.
Key Features
- Pain and suffering estimates using AI case law analysis
- Case law search engine filtered by injury type and jurisdiction
- Past and future lost wages calculators
- Future cost-of-care calculator
- Lost housekeeping, present value, inflation, and mileage calculators
- Out-of-pocket medical expenses calculator
Target Users: Insurance Companies, Claims Adjusters, Personal Injury Lawyers
At a Glance
- Founded
- 2019
- Headquarters
- Edmonton, Canada
- Employees
- 11-50
- Funding
- Seed
Category & Focus
- Category
- Claims Technology
- Subcategories
- AI Claims Valuation Legal Tech Personal Injury Settlement Automation
- Insurance Verticals
- P&C Auto
- Target Customers
- Consumers, Law Firms, Carriers, TPAs
Customers
- Thousands of individual claimants in Canada and US
- Personal injury law firms
- Insurance claims adjusters
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Last updated: 2026-03-25