Safe-Guard Products International

The leading provider of branded vehicle protection products for automotive, RV, marine, and powersports industries.

Specialty Solutions Enterprise PE-Backed

Overview

Safe-Guard Products International is the leading provider of branded vehicle protection products for the automotive, RV, marine, and motorcycle/powersports industries. Founded in 1992 and headquartered in Atlanta, Georgia, Safe-Guard has evolved from a traditional third-party administrator into a comprehensive Protection Products Platform that administers coverage programs on behalf of OEM manufacturers, dealer groups, and financial institutions. The company protects more than 40 million customers across North America and serves hundreds of the world's top OEM brands and thousands of dealerships.

Safe-Guard's platform delivers 11+ vehicle protection products across multiple vehicle categories, including vehicle service contracts, GAP insurance, tire-and-wheel protection, and dedicated Electric Vehicle (EV) coverage launched in 2021. The company operates across the U.S. and Canada, with the Canadian market served since 2001 and now protecting 260,000+ Canadian customers.

In July 2024, Safe-Guard received a majority investment from Hellman and Friedman, one of the world's largest private equity firms, with existing investor Stone Point Capital continuing as a partner. The company is led by President and CEO David Pryor, with Randy Barkowitz serving as Executive Chairman.

Products & Services

Vehicle Service Protection

Comprehensive service contract coverage programs for new and used vehicles, including a Certified Pre-Owned VSP product tailored for CPO dealer programs.

Key Features

Contract administration and claims processing
OEM-branded program delivery
Multi-vehicle category support (auto, RV, marine, powersports)

Target Users: Automotive dealerships, OEM manufacturer networks

Guaranteed Asset Protection (GAP)

GAP insurance coverage that protects vehicle buyers from the financial gap between insurance settlement and loan balance in the event of a total loss.

Key Features

Embedded into dealer financing workflows
Financial institution partnerships
Available across auto, RV, and marine segments

Target Users: Automotive dealers, financial institutions

Tire and Wheel Protection

Coverage programs for tire and wheel damage, protecting consumers from the cost of road hazard damage.

Key Features

Tire and wheel replacement coverage
Separate tire-only protection option
Bundled or standalone product offering

Target Users: Automotive dealerships, dealer groups

Lease Protection Products

Lease-end protection and excess wear-and-tear coverage to limit consumer liability at lease return.

Key Features

Covers dents, scratches, and excess mileage charges
Designed for OEM captive finance and dealer leasing programs

Target Users: OEM manufacturer networks, captive finance companies

Electric Vehicle (EV) Protection

Dedicated coverage products for EV owners addressing battery, charging, and EV-specific components (launched 2021).

Key Features

EV-specific service contract coverage
Battery system and charging infrastructure coverage
Purpose-built for new EV ownership segments

Target Users: EV-focused dealerships, OEM brands

Additional Protection Products

Key Features

Prepaid Maintenance / Precision Care - Scheduled maintenance coverage plans
Dent Protection - Paintless dent repair coverage
Windshield Protection - Glass repair and replacement coverage
Key Protection - Vehicle key replacement coverage
Appearance Protection - Surface protection plans
Roadside Assistance - Emergency roadside support

At a Glance

Founded: 1992
Headquarters: Atlanta, Georgia
Employees: 501-1000
Funding: PE-Backed

Category & Focus

Category: Specialty Solutions
Subcategories: Finance and Insurance (F&I) Products Vehicle Service Contracts GAP Insurance Protection Product Administration
Insurance Verticals: Specialty/E&S P&C Personal
Target Customers: Carriers, TPAs, Agents/Agencies