Surely

API-driven insurance platform connecting providers with retail and merchant partners

Distribution & Sales Growth [Unknown]

Overview

Surely operates an API-first insurance distribution platform that enables insurance providers to integrate insurance products into digital ecosystems. The company provides modular technology solutions through its Surely Hub platform, connecting insurance carriers with retail, merchant, and travel partners in the Asia-Pacific region.

The Surely Hub is the core platform that uses REST APIs and plug-and-play integration to reduce deployment timelines to weeks. The platform works with both new and existing insurance systems, supporting real-time underwriting and claims processing. It enables non-insurance businesses to monetize customer relationships through white-label insurance offerings.

Surely has demonstrated traction through partnerships with VFS Global, PhilInsure, and Malayan Insurance for the TravelSmart Marketplace, launched in May 2025. The company operates across retail, merchant, travel, and e-commerce ecosystems, focusing on underserved markets where insurance penetration remains low.

Products & Services

Surely Hub

The core API-first platform that connects insurance providers with distribution partners. Enables seamless integration of insurance products into digital ecosystems through REST API integration.

Key Features

Plug-and-play REST API integration
Support for new and existing insurance systems
Real-time underwriting and claims processing
Flexible deployment across partner ecosystems
Customizable insurance journeys tailored to partner business models

Target Users: Insurance carriers, API integrators, digital platforms seeking to embed insurance

White-Label InsurTech Suite

Branded solution that enables non-insurance companies to offer their own insurance products without building underlying infrastructure.

Key Features

Fully branded customer interface
Integration with existing partner systems
Payment gateway integration
Customer identity authentication and verification
Support for group insurance with customizable coverage

Target Users: Digital platforms, merchants, travel services, employers

TravelSmart Marketplace

International travel medical insurance solution launched in partnership with VFS Global, PhilInsure, and Malayan Insurance. Integrated with visa and travel planning services for travelers in the Philippines.

Key Features

Travel medical insurance integrated with visa planning
Coverage for international travelers
Partnership with major carriers for underwriting

Target Users: Travelers, travel platforms, visa service providers

Value-Added Services

Key Features

Payment gateway integration for seamless transaction processing
Customer identity authentication and verification services
AI-backed health score functionality
Group insurance solutions with customizable coverage options

At a Glance

Headquarters: Taguig, Philippines
Employees: 51-200
Funding: [Unknown]

Category & Focus

Category: Distribution & Sales
Subcategories: Embedded insurance API platform distribution enablement
Insurance Verticals: P&C Personal Group Benefits Travel Insurance
Target Customers: Insurance carriers, non-insurance businesses, travel platforms, merchants

Customers

VFS Global (travel and visa services)
PhilInsure (TravelSmart Marketplace distribution partner)
Malayan Insurance (TravelSmart Marketplace underwriting partner)
20+ affiliate and distribution partners across digital platforms and merchant channels