Overview
Zinnia is a comprehensive technology platform simplifying the life and annuity insurance industry by delivering end-to-end solutions for carriers, distributors, and consumers. Originally founded as SE2 in 2005, the company rebranded to Zinnia in 2022 to reflect its expanded vision of building the modern infrastructure for the life and annuity economy.
The company operates through three core business lines: Carrier Solutions (digital third-party administration services), Distributor Solutions (technology and professional services for advisors), and the Policygenius consumer marketplace. With over $1 trillion in assets under management, Zinnia serves 70+ carriers and 225,000+ advisors across the industry.
Zinnia has grown through strategic acquisitions including Breathe Life (2022), Policygenius (2023), and Ebix L&A (2024), positioning itself as one of the most comprehensive insurtech platforms in the life and annuity space. The company is backed by Eldridge Industries, KKR, and Vista Credit Partners.
Products & Services
Zinnia Launch
Comprehensive platform for rapid insurance product development, deployment, and distribution.
Key Features
- Modular product configuration with pre-approved components
- 20-40% improvement in time-to-market
- API-first architecture for automated deployments
- Multi-channel distribution across advisors, third-party distributors, and consumers
Target Users: Insurance Carriers
Zinnia Market Connect
Modern distribution marketplace integrating education, product matching, and order entry.
Key Features
- Product matching and recommendation engine
- Integrated order entry workflow
- Advisor education and training resources
Target Users: Distributors, Advisors
Zinnia Now
Platform for modernizing legacy systems with digital tools without requiring complete replacements.
Key Features
- Digital overlay for legacy administration systems
- Minimal disruption to existing infrastructure
- Incremental modernization path
Target Users: Carriers with legacy systems
The Policy Processor (TPP)
AI-powered underwriting platform trusted by 15+ of the largest carriers in North America.
Key Features
- AI-enabled summarization cutting review time from hours to minutes
- Integrated reinsurance workflows
- Low-code configuration for tailored workflows and rules
- Processes over 3 million applications annually
Target Users: Insurance Underwriters, Carriers
Zahara
Digital ledger-based policy management engine serving as the immutable source of truth for end-to-end administration.
Key Features
- Built on Daml smart contract technology
- Cloud-native and API-ready architecture
- Automated policy lifecycle management from issuance through claims
Target Users: Carriers, Policy Administrators
Zinnia Live
Customer self-service portal enabling policyholders to manage their policies digitally.
Key Features
- Self-service policy management
- Digital document access
- Claims and service requests
Target Users: Policyholders
Policygenius Pro
Sales platform for advisors integrated with the Policygenius consumer marketplace.
Key Features
- Lead generation from Policygenius marketplace
- Quote and application workflows
- Client management tools
Target Users: Advisors, Agents
Zinnia Fund Management (formerly UV Cloud)
Cloud-native variable product and separate account asset management pricing and trading platform.
Key Features
- Pricing and trading automation
- Fund manager and policy admin system integration
- Separate account management
Target Users: Carriers, Asset Managers
Zinnia TPA Services
Third-party administration services improving productivity and reducing operating risk.
Key Features
- Advanced technology with standardized processes
- Regulatory compliance support
- Cost efficiency and productivity improvements
Target Users: Carriers
At a Glance
- Founded
- 2005
- Headquarters
- Greenwich, Connecticut
- Employees
- 1000+
- Funding
- PE-Backed
Category & Focus
- Category
- Core Administration
- Subcategories
- Policy Administration Digital Sales Third-Party Administration Underwriting
- Insurance Verticals
- Life & Annuity
- Target Customers
- Carriers, Brokers, Agents, Consumers
Customers
- [Not publicly disclosed individually]
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Last updated: 2026-03-25