Overview
Pitzi is a mobile device insurance platform for consumers in Brazil, offering coverage against theft, robbery, loss, cracked screens, and accidental damage. Operating under a B2B2C model, the company distributes policies through retail partners and e-commerce platforms at the point of sale.
The platform supports fully digital claims submission via WhatsApp or email, with same-day processing on more than 90% of claims and device replacement within five business days. Pitzi operates its own technical lab for device assessment and refurbishment and has expanded its product range to include financial protection products, refurbished device subscriptions, and a guaranteed buyback program.
Founded in 2012, the company has protected over 3 million devices across approximately 2,500 sales points in 500 municipalities throughout Brazil. Pitzi has raised USD 42.5M in total funding from investors including QED Investors, Kaszek Ventures, Thrive Capital, and WTI.
Products & Services
Mobile Device Insurance
Coverage for smartphones against theft, robbery, loss, cracked screens, and accidental damage. Sold at point of sale through retail and e-commerce partners. Members file claims digitally via WhatsApp or email; Pitzi handles device shipping and replacement.
Key Features
- Same-day claim processing for over 90% of claims
- Device replacement within five business days
- Digital-first claims submission via WhatsApp or email
- Coverage starting at approximately USD 5/month
Target Users: Consumers purchasing through retail partners
Technical Support and Repair
Repair and assistance services for devices from Apple, LG, Motorola, Nokia, and Samsung. Pitzi operates its own technical lab for device assessment, repair, and refurbishment.
Key Features
- In-house technical lab for device evaluation
- Support across major OEM brands
- Device refurbishment and reuse capabilities
Target Users: Insured device owners
Financial Protection for Retailers (B2B)
A financial protection product developed in partnership with Sabemi Insurance, covering device owners in scenarios including involuntary unemployment, temporary physical incapacity, and hospitalization from accidents.
Key Features
- Covers involuntary unemployment
- Covers temporary physical incapacity
- Covers accident-related hospitalization
- Offered through retail distribution partners
Target Users: Retail partners and their customers
Refurbished Device Subscription
A subscription product offering access to refurbished devices, supporting the circular economy and competing in the used electronics segment.
Target Users: Consumers seeking affordable device access
Guaranteed Buyback Program
A sustainability initiative that allows customers to resell used devices at up to 50% of market value.
Target Users: Existing customers upgrading devices
At a Glance
- Founded
- 2012
- Headquarters
- Osasco, SP, Brazil
- Employees
- 51-200
- Funding
- Series C+
Category & Focus
- Category
- Specialty Solutions
- Subcategories
- Mobile device insurance Consumer electronics protection Embedded insurance
- Insurance Verticals
- P&C Personal Specialty/E&S
- Target Customers
- Consumers, Carriers
Customers
- Amazon Brazil
- Mercado Livre
- Motorola
- Grupo Gazin
- Schumann
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Last updated: 2026-06-05